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CatWoman

(79,302 posts)
Thu Feb 5, 2015, 03:03 PM Feb 2015

Sports Illustrated is evolving



Curves are in—and apparently, Sports Illustrated got the memo.

Ashley Graham is making history as the first plus-size model to appear in the mag, flaunting her killer frame in a tiny black string bikini designed by swimsuitsforall, an online swimsuit retailer for curvy women.

The swimwear store, which previously recreated the 2014 cover with plus-size models, has unveiled the new #CurvesinBikinis ad campaign in the pages of SI, marking the first time a plus-size model has celebrated her curves in the annual swimsuit issue, which was first published in 1964.

And while it may be Graham's first time appearing in SI, it's safe to say this isn't all we'll be seeing of the supermodel, whose impressive resume includes Elle, Glamour and Harper's Bazaar.

"I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt," Graham said in a statement about the campaign. "The world is ready for more curves in bikinis. swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesinBikinis campaign!"

According to a press release, the launch of the campaign "signifies the beginning of the Curvy Girl Era," and women are encouraged to use the hashtag #CurvesinBikinis to flaunt their figures on social media.

http://www.eonline.com/news/621707/sports-illustrated-swimsuit-issue-features-first-plus-size-model-size-16-beauty-ashley-graham-see-the-pic?cmpid=sn-111021-facebook-na-eonline
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Brickbat

(19,339 posts)
1. Sports Illustrated takes ad money, gets congratulated.
Thu Feb 5, 2015, 03:05 PM
Feb 2015
http://deadspin.com/si-nobly-accepts-ad-money-to-put-normal-sized-woman-in-1683939647

Graham's image will be used in an advertisement for Swimsuits for All, a clothing company that approached SI and said, "We would like to pay you a lot of money to put this ad in your magazine." To which the sales team at SI replied, "Yes, absolutely. We will accept your money because we are a corporation that is desperate to make money, which is the entire point of publishing this glossy, archaic collection of boobs and butts." A sound business transaction, to be sure, but no kind of milestone.

dilby

(2,273 posts)
2. First it's an Ad so hurray to Sports Illustrated for allowing another company to take out an Ad
Thu Feb 5, 2015, 03:08 PM
Feb 2015

with a plus size model. True I guess they could have said no, but I don't really think they deserve credit. The credit goes to the company Swim Suits for All. And the model is beautiful but I am not so sure she is a true plus size model, she has large breasts and hips but her stomach looks pretty tone. But it's still a good start and hope to see more models like her and larger.

Cal Carpenter

(4,959 posts)
3. This is an ad, though, its not like Sports Illustrated is featuring her as a model
Thu Feb 5, 2015, 03:10 PM
Feb 2015

Someone is paying big bucks for an ad spot.



Don't get me wrong, I think it's great that a woman shaped more like the average woman is in the magazine, but this all sounds like some viral ad campaign type of thing with all the publicity surrounding it. Swimsuitsforall is the biggest winner here, and I have a hard time seeing how this is some win for curvy women in a very significant way, or a sign of changing cultural norms or improving body-image issues in our society.

Color me cynical.

eta: I see above I'm not the first/only person reacting this way

 

mythology

(9,527 posts)
6. You talk about changing cultural norms and body images
Thu Feb 5, 2015, 03:33 PM
Feb 2015

But you also describe her as shaped like a woman. Are women with narrower hips or smaller breasts not shaped like a woman? What about women weight lifters who also generally tend to have bodies that aren't curvy?

People of a variety of body types can have healthy functional bodies, whether they have a traditional body type or not.

Cal Carpenter

(4,959 posts)
8. I edited my wording
Thu Feb 5, 2015, 03:40 PM
Feb 2015

Perhaps my wording was unclear/insensitive - I meant what I said in contrast to the highly-photoshopped unrealistic portrayals of female shapes that are normally seen in that magazine.

Please don't extrapolate anything else from my words. I said nothing about health or function. Thanks.



 

LittleBlue

(10,362 posts)
5. Congrats to the firm that made this ad
Thu Feb 5, 2015, 03:16 PM
Feb 2015

It's generating far more exposure than just people who will buy the magazine.

zazen

(2,978 posts)
7. I appreciate variation in weight, but what about the much larger taboo: age?
Thu Feb 5, 2015, 03:34 PM
Feb 2015

Celebrating women in their 70s and older who are very healthy and active would be a nice start. Those ads that "combat" ageism with airbrushed 42-year-olds with gobs of plastic surgery are not the same thing.

I could imagine a swimsuit issue with disabled young models before I could see them actually using 70- and 80-year-olds. Not that being equally objectified is the best sign of progress, but it's precisely because elderly wise women can't be turned into playthings that photographs of them force an engagement with the subject rather than turning them into a thing.

All of this talk about getting females to love their bodies at any weight seems to be almost entirely focused on young women. Even the most conventionally beautiful women are told they should think of themselves as less than (I read it here on DU) once they get into their 50s . . I believe the phrase last week in a thread on Sarah Palin was, "hitting 50 is the great leveler for mantraps. It will all be gone by 60" (or something to that effect).

Athletic 75-year-old women in the swimsuit issue--THAT would be some progress.

However, if this helps one female not hurt her body because she feels overweight, I guess that's a good thing.

LynneSin

(95,337 posts)
9. Sorry, no congrats for Sports Illustrated since she wasn't actually one of their models
Thu Feb 5, 2015, 03:48 PM
Feb 2015

But congrats to Swimsuits-for-all for using a normal size model and paying the money to put her in the SI Swimsuit issue of the magazine. SHe looks fabulous.

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