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steve2470

(37,457 posts)
Tue Mar 10, 2015, 01:47 PM Mar 2015

Disney's $1 billion bet on a magical wristband

http://www.wired.com/2015/03/disney-magicband/



If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to Disney World. Then, reserve a meal at a restaurant called Be Our Guest, using the Disney World app to order your food in advance.

The restaurant lies beyond a gate of huge fiberglass boulders, painstakingly airbrushed to look like crumbling remnants of the past. Crossing a cartoon-like drawbridge, you see the parapets of a castle rising beyond a snow-dusted ridge, both rendered in miniature to appear far away. The Gothic-styled entrance is teensy. Such pint-sized intimacy is a psychological hack invented by Walt Disney himself to make visitors feel larger than their everyday selves. It works. You feel like you’re stepping across the pages of a storybook.

If you’re wearing your Disney MagicBand and you’ve made a reservation, a host will greet you at the drawbridge and already know your name—Welcome Mr. Tanner! She’ll be followed by another smiling person—Sit anywhere you like! Neither will mention that, by some mysterious power, your food will find you.

“It’s like magic!” a woman says to her family as they sit. “How do they find our table?” The dining hall, inspired by Beauty and the Beast, features Baroque details but feels like a large, orderly cafeteria. The couple’s young son flits around the table. After a few minutes, he settles into his chair without actually sitting down, as kids often do. Soon, their food arrives exactly as promised, delivered by a smiling young man pushing an ornately carved serving cart that resembles a display case at an old museum.

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Disney's $1 billion bet on a magical wristband (Original Post) steve2470 Mar 2015 OP
Interesting article el_bryanto Mar 2015 #1
Disney has been able to track guests for a LONG time davidn3600 Mar 2015 #15
I have used the magic bands at WDW Gothmog Mar 2015 #2
We just made reservations for our 30th anniversary later this year woodsprite Mar 2015 #3
It sounds wonderful. I have an annual pass yeoman6987 Mar 2015 #5
Great idea! I had never thought of that! n/t woodsprite Mar 2015 #6
Enjoy and Happy 30th Anniversay!!!!! yeoman6987 Mar 2015 #12
From my side of the technotopia: Newest Reality Mar 2015 #4
I've been to WDW several times Aerows Mar 2015 #7
I stayed at the Contemporary Hotel at WDW Orlando for a conference steve2470 Mar 2015 #10
I stayed at the Dolphin Aerows Mar 2015 #11
We go every 5 years or so and have always stayed at Fort Wilderness campground woodsprite Mar 2015 #13
The dining plan is usually worth the price Maeve Mar 2015 #14
The Grand Floridian is my favorite FLPanhandle Mar 2015 #18
They should apply some of this technology to solve the long line problems riderinthestorm Mar 2015 #8
Why did I click on this thinking it was going to be about the Infinity Gauntlet? Initech Mar 2015 #9
Good one. edhopper Mar 2015 #21
Avengers assemble!! Initech Mar 2015 #24
I have seen news of it edhopper Mar 2015 #25
I've used the bands twice and I think it's great. NightWatcher Mar 2015 #16
Living in Florida, we go quite a bit (during the quiet times) FLPanhandle Mar 2015 #17
This would be a lot cooler if I weren't old enough to remember E tickets LadyHawkAZ Mar 2015 #19
+1 FLPanhandle Mar 2015 #20
Last time I was there edhopper Mar 2015 #22
In my Star Trek utopia there are free community kitchens within walking distance of most everyone. hunter Mar 2015 #23

el_bryanto

(11,804 posts)
1. Interesting article
Tue Mar 10, 2015, 01:52 PM
Mar 2015

I do think it's correct that people will put up with a certain loss of privacy for convenience. I don't know what that means long term; because of course there are also hard and fast lines where we don't wan't our privacy compromised.

Bryant

 

davidn3600

(6,342 posts)
15. Disney has been able to track guests for a LONG time
Tue Mar 10, 2015, 06:01 PM
Mar 2015

In the past they issue you a card that is the key to your room and that you carry around to buy things. Their computers can easily see where you shopped, where you ate, what park you went to, and what you bought. So this magic band idea really isn't much different in that respect. It just sort of centralizes everything and gives more convenience. You can plan out your vacation on the website instead of doing everything on the fly.

It also moves people through the parks more efficiently. Which is probably the goal Disney has with this.

Gothmog

(145,427 posts)
2. I have used the magic bands at WDW
Tue Mar 10, 2015, 01:53 PM
Mar 2015

They are neat. Sometimes, you have to move your arm around to get them to work on the door

woodsprite

(11,917 posts)
3. We just made reservations for our 30th anniversary later this year
Tue Mar 10, 2015, 02:04 PM
Mar 2015

and we've already personalized our Magic Bands. I have not (and will not) however, link my credit card to them. Didn't do it last time for the card-type ticket, and I was glad I didn't since I actually lost my card-type ticket at Blizzard Beach. Thankfully, some nice visitor or cast member found it and had turned it in at the gate. I was able to retrieve it on my way out of the park.

 

yeoman6987

(14,449 posts)
5. It sounds wonderful. I have an annual pass
Tue Mar 10, 2015, 02:16 PM
Mar 2015

Which is great.....free parking! If the ever force a credit card which the may. Get a disposable on with 500 dollars on it. That may satisfy Disney and your apprehension of giving a card.

Newest Reality

(12,712 posts)
4. From my side of the technotopia:
Tue Mar 10, 2015, 02:09 PM
Mar 2015

All hail the Black Mouse Ears of Antioch!

Jean Baudrillard, the French philosopher, vindicated again! Disney World and Land are the only REAL places in America. The rest is a Simulation becoming more hyper-real as we speak, the motto is: "More real THAN real!" If you don't get a 4K TV set and the newest iThing Ultra Tablet, well, you are going to miss the show.

I am old school, I prefer a ball and chain that you can see and feel and drag around laboriously--though you can glance at your wrist band from time-to-time, huh?

This may have been something you would have seen watching the Micky Mouse Club on acid, or maybe a shared nightmare that Orwell and Huxley had from time to time.

Of course, for those who love this stuff and want to soak into the dream that replaces the old-fashioned religious stuff, enjoy!!! This is certainly a much more humane and enjoyable version, as long as the credit card holds out. Lurch right into that amazing and wonderful future, glitch free, as long as the resources hold out.

Maybe they can work on Magic Weather next.

 

Aerows

(39,961 posts)
7. I've been to WDW several times
Tue Mar 10, 2015, 02:40 PM
Mar 2015

most for conferences, a few times for recreation, and it truly is a different world. I will admit it - the geek in me LOVES EPCOT. Can't help it. Well, and the aficionado of food and drink really gets a kick out of Oktoberfest there. I'd probably never have to worry about losing too much weight if I lived there year around .

I prefer a lot more of a modest lifestyle, but I must be honest - I would live in a cocoon of Disney level extravagance and the very things I think are excessive and detrimental ... yeah, I could swath myself in that.

I wonder how long it would take me to get tired of it. I'm thinking probably about three days, but if anyone wants to take on the challenge, they are welcome to do so.

Now that I think on it, I was sick of it after exactly 96 hours. It would be awesome if there weren't so damn many people.

steve2470

(37,457 posts)
10. I stayed at the Contemporary Hotel at WDW Orlando for a conference
Tue Mar 10, 2015, 02:44 PM
Mar 2015

The Disney was definitely on overkill but a lovely place. I was glad to go home after 3 days

woodsprite

(11,917 posts)
13. We go every 5 years or so and have always stayed at Fort Wilderness campground
Tue Mar 10, 2015, 05:26 PM
Mar 2015

on property in July or August. The price is a bit lower then at the campground and the crowds aren't nearly as bad. We usually stay for 10 days and buy a 6 or 7-day park hopper pass. It lets you take things in at a more leisurely pace. The longer stay park hoppers used to come with a few 'magic' extras like entry to the water parks, mini golf, entrance into DisneyQuest, etc. We'd split the days up in the parks using those 'extras' with one day at Blizzard Beach, another day at Typhoon Lagoon, and just a day to hang around the campground (hotdog/marshmallow roast, campground pool, Disney movie outside, horseback riding, archery), Downtown Disney one day. Not sure if they still do that or not.

This will be the first time we will actually be staying in one of the hotels. My husband asked me what I wanted for my 30th anniversary, and I told him I wanted to see the xmas lights in Epcot and in the Magic Kingdom and the decorations at the hotels. We're doing the dining plan and have planned dinners in the major hotels. My daughter wants us to keep track of how much our meals actually are priced so we can see what kind of value we're getting with the dining plan.

I figure hubby's had it easy for the first 30 years because we've never really celebrated our anniversary other than occasionally going out to dinner and always giving each other cards. Not to mention, we're take a 2nd week to spend time with his parents on the way home.

Maeve

(42,286 posts)
14. The dining plan is usually worth the price
Tue Mar 10, 2015, 05:54 PM
Mar 2015

And the hotels vary from okay to fan-freakin-tastic, depending. The whole place runs on money and youthful energy (and too-low wages), but I won't knock it too much--I have a daughter working there and a second that is completing a college internship. Both fell in love when we spent a week in the Wilderness Lodge back in 1998 and they were still young enough to collect autographs of the characters. We go down about once a year.

FLPanhandle

(7,107 posts)
18. The Grand Floridian is my favorite
Tue Mar 10, 2015, 06:13 PM
Mar 2015

I've also stayed at Disney for conferences.

It's much more relaxing than a week in Las Vegas, but, yes, about day 4 I'm ready to go.

I can't imagine living in Celebration. Life in a Disney town....I think I might crack.

 

riderinthestorm

(23,272 posts)
8. They should apply some of this technology to solve the long line problems
Tue Mar 10, 2015, 02:43 PM
Mar 2015

because that's a major drag...

edhopper

(33,597 posts)
25. I have seen news of it
Tue Mar 10, 2015, 07:00 PM
Mar 2015

While I truly enjoyed all the movies. One at a time is enough for me. They can be a bit of an overwhelming sensory experience.
It's a younger persons game.

They only way to do this is in one of those new lounge chair theaters.

NightWatcher

(39,343 posts)
16. I've used the bands twice and I think it's great.
Tue Mar 10, 2015, 06:05 PM
Mar 2015

Don't pull the "big brother" argument on me. I'm there to be in "the bubble" when I go and I love the services it provides.

FLPanhandle

(7,107 posts)
17. Living in Florida, we go quite a bit (during the quiet times)
Tue Mar 10, 2015, 06:10 PM
Mar 2015

I love the wristband.

No tickets, no room key to find, no credit cards or cash to carry around.

hunter

(38,322 posts)
23. In my Star Trek utopia there are free community kitchens within walking distance of most everyone.
Tue Mar 10, 2015, 06:39 PM
Mar 2015

And you don't need a damned wrist bracelet or any other form of identification to gain admittance. You get to eat because you are a human being.

Sit anywhere you like. If you are a regular then the staff will have a pretty good idea about what you might like on today's menu, and if you're a stranger they'll ask.

Today I say "nothing special," and they bring it to me, some kind of bean, rice and vegetable stew. Chili? Garlic? Wonderfully subtle. And good bread today with olive oil. The beverage is a thick brown ale. Most of the menu is grown and made locally.

When I'm done eating, as I'm leaving, I grab a couple of fruits and drop them in my jacket pocket to eat later.



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