When Sen. Ted Cruz (R-TX) announced his candidacy for president on Monday, he may have forgotten an extremely important electoral group: women....

But even if Cruz gets every single Evangelical Christian to the polls in 2016, that may not solve the party’s larger demographic problems. Particularly given that it’s all but certain the Republican nominee will be running against a prominent female candidate, Republican voters may have a tough time with women voters. In 2012, they lost women voters by 12 points.

Though much was made about this deficit by Republicans following the 2012 election, they seem to have felt the problem was solved after the 2014 midterm elections. In an post-election analysis released earlier this month, the Republican National Committee wrote, “We successfully fought back against the War on Women narrative in places like Colorado, and the results of our efforts are clear. In 2012, the GOP had a 12-point deficit with women voters, and in 2014 our deficit was down to only four points. We now have to keep building on this progress and talking to women about the issues that matter most to them. ”

But rather than “building on this progress,” Cruz outlined several policy proposals that might make Republican appeals to women an even bigger uphill battle. On nearly each major policy point Cruz supported a side that isn’t popular with women.