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LiberalArkie

(15,719 posts) Fri Apr 24, 2015, 05:48 PM Apr 2015

Fan Mail: These Consumer Letters Helped Bring Back 'Classic' Coke

http://www.coca-colacompany.com/stories/fan-mail-these-consumer-letters-helped-bring-back-classic-coke

Today marks the 30th anniversary of the launch of New Coke. When The Coca-Cola Company made the bold decision to change the formula of its 99-year-old flagship product in April 1985, mayhem ensued.

More than 1,000 calls flooded Coke's consumer hotline per day. Loyalist clubs formed, with members hoarding cases of original Coca-Cola and creating a black market. Protestors picketed the company's Atlanta headquarters. And Coke employees were barraged with questions and complains from friends and neighbors.

Passionate fans also took the time to write letters pleading Coke to bring back their beloved brand. Some of them were funny, others were emotional. All were sincere.

Snip

Good PR

5 replies

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Fan Mail: These Consumer Letters Helped Bring Back 'Classic' Coke (Original Post) LiberalArkie Apr 2015 OP

It's been 30 years? Sheesh, seems like yesterday. CTyankee Apr 2015 #1

Thing is they never really brought back Classic Coke. gvstn Apr 2015 #2

This message was self-deleted by its author 1000words Apr 2015 #3

What I have been told is the soda companies can not use sugar in the plastic containers LiberalArkie Apr 2015 #5

i was working cocoa cola during this debacle. it was very interesting. almost unheard of seabeyond Apr 2015 #4

CTyankee

(63,912 posts)

1. It's been 30 years? Sheesh, seems like yesterday.

Reply to LiberalArkie (Original post)

Fri Apr 24, 2015, 05:50 PM

Apr 2015

gvstn

(2,805 posts)

2. Thing is they never really brought back Classic Coke.

Reply to LiberalArkie (Original post)

Fri Apr 24, 2015, 06:02 PM

Apr 2015

They had already switched over all there machines and fountains for dispensing the corn syrup version. So they just gave us a less sweet version of New Coke and marketed it as a consumer triumph.

I stopped drinking Coke as I found it cloying after the change to corn syrup. Sugar sodas were just better, more refreshing and better carbonation.

I find Dr. Pepper the most palatable but it is an acquired taste.

Response to gvstn (Reply #2)

1000words This message was self-deleted by its author.

LiberalArkie

(15,719 posts)

5. What I have been told is the soda companies can not use sugar in the plastic containers

Reply to gvstn (Reply #2)

Fri Apr 24, 2015, 06:26 PM

Apr 2015

only in glass containers. And since the US companies don't have recycling or bottling works like they used to, I guess it is up to the Mexican bottling works..But no bottle deposit. I used to bring in a lot of spending money as a kid rounding up loose bottles and selling them back to the stores.

seabeyond

(110,159 posts)

4. i was working cocoa cola during this debacle. it was very interesting. almost unheard of