Many of these big events like the Word Cup and Olympics can only be held in places where the state has such control that the event organizers become gods who can sell and steal at will.
Here is Brazil, will super leftist Dilma Rosueff, and what happened at the cup; Anhueser Busch was able to get Brazil to abandon a tradition of not selling beer at the games; I guess everything changed when the Brazilians bought it. The people in the stands chanted racial slurs at her, so she did not even attend most of the games in her home country. Morale got so bad that many leftists in Brazil cheered when the Brazilian team choked, so much so that there was a serious suspicion that the team threw the game to the Germans as a form of protest.
Now, thanks to the bad blood (and red ink) the Olympics is having a problem on where to put it's winter Olympics in 2022. Oslo withdrew it's bid after protest, leaving Azerbaijan and china. The 2018 ones will be held in South Korea, and the 2014 was of course held in a former beach resort, Sochi. What does it say when the Europeans do not even want the winter Olympics, despite the fact many of the sports there have a European character?