Ben And Jerry’s Celebrates Marriage Equality With ‘I Dough, I Dough’ Ice Cream

Instead of the classic “Chocolate Chip Cookie Dough,” Ben & Jerry’s consumers this summer can enjoy spoonfuls of equality by choosing “I Dough, I Dough.” The flavor was renamed by the company on Friday in celebration of the Supreme Court’s historic ruling legalizing same-sex marriage throughout the United States.

In Obergefell v. Hodges, the Supreme Court ruled 5-4 that states cannot deny same-sex couples the right to marry. Writing for the majority, Justice Kennedy said of the plaintiffs, “Their hope is not to be condemned to live in loneliness, excluded from one of civilization’s oldest institutions. They ask for equal dignity in the eyes of the law. The Constitution grants them that right.”

“For us marriage equality has been one of the core issues and has been for decades. It’s an issue of equality,” Sean Greenwood, Ben & Jerry’s “Grand Poobah of PR,” told ThinkProgress. From the beginning, “when it was just Jerry and Ben running the company,” same-sex marriage was an issue of “we just want to be a company that treats people the same and treats people equally,” he added.

Ben & Jerry’s was one of the earliest companies to give employees’ partners benefits regardless of their orientation.

http://thinkprogress.org/culture/2015/06/26/3674467/ben-jerrys-celebrates-marriage-equality-dough-dough-ice-cream/