So the new Reddit CEO — returning co-founder Steve “Spez” Huffman — announced the site’s much-anticipated new content guidelines today, and to say that they are disappointing is a bit of an understatement.

Essentially, he told the site’s many varieties of bigots that they could continue to spout their various bigotries on Reddit without repercussions, so long as they didn’t actually threaten to, you know, go out and murder or otherwise physically harm people whose sexual preferences or skin color or religion (or whatever) didn’t meet their approval.

Only now the bigots will be posting on Reddit s dime....

Reddit’s new policy on hate speech is to make hateful content “opt-in,” like the site’s NSFW subreddits are now. Oh, and to not embarrass the site’s advertisers by running ads next to blatantly hateful garbage.