BAD MACDONALDS! BAD!

McDonald's admits it copied the idea for an ad campaign from a series of photos that went viral a month ago (MCD)

McDonald's has apologized to a pair of freelancers who accused the fast food chain of stealing their idea in a recent marketing campaign, Adweek reports.

Kristina Bakrevski's and David Sikorski photos montage of a mock engagement with a burrito went viral last month after they were published in BuzzFeed, then picked up in other news outlets such as The Huffington Post and People.

On August 3 McDonald's launched a Twitter marketing campaign for its $2.50 double cheeseburger combo deal. Not only did the photos tweeted carry a mock engagement theme, but they strongly resembled Bakrevski and Sikorski's montage.

McDonald's sent this statement to Adweek: "This shouldn't have happened and, with our agency partner, we're working to find out how it did. We're reaching out to David Sikorski and Kristina Bakrevski. We apologize to them, their fans and ours."

http://www.sfgate.com/technology/businessinsider/article/McDonald-s-admits-it-copied-the-idea-for-an-ad-6457220.php