Coors Beer Company Markets to Women, Latinos, LGBTQ Communities as Coors Family Attacks Their Rights

*The Coors family is one of America’s oldest and largest beer dynasties, and the brewing companies that still bear their name—MillerCoors and Molson Coors—rake in billions each year. (Coors merged with Molson, a popular Canadian brewing company, in 2005, and the two companies created a joint venture called MillerCoors in 2008.) Molson Coors had $4.15 billion in net sales in 2014 alone.

To maintain that success, Coors has recently developed product lines and ad campaigns designed to cater to three key increasingly profitable markets—women, the LGBTQ community, and Latinos. As these groups gain political and consumer power, Coors and its competitors have scrambled to transform beer, once a blue-collar, bro-identified product, into a multicultural cash cow.

But a new RH Reality Check investigation shows that although the Coors marketing messages and company policies have changed, the family behind the company continues to pump millions of dollars into powerful anti-choice, anti-immigrant groups, financing efforts that are directly hostile to the diverse customer base the Coors companies are trying to win over.

The Coors family foundations have contributed at least $12.5 million to conservative organizations in the past six years alone, making the Coors one of the most formidable right-wing donor families on the national stage today.

*Between 2011 and 2014, the Coors family foundations contributed $60,000 to the National Center for Public Policy Research, another conservative think tank devoted to a white vision of America. In 2012, the group announced the creation of a “Voter Identification Task Force,” to push forward voter ID laws, which disproportionately affect Black and Latino voters."

http://rhrealitycheck.org/article/2015/09/15/brewing-hatred-coors-beer-company-markets-women-latinos-lgbtq-communities-coors-family-attacks-rights/