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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsFox News Ratings Plunge As Rachel Maddow’s Viewership Grows By 31%
Rachel Maddow and MSNBC are experiencing double-digit ratings growth with younger viewers while Fox News has seen their viewership decline by 11% with persons age 25-54.
According to MSNBC, The Rachel Maddow Show tops CNN for regularly scheduled shows in total viewers (953,000 vs. 547,000) and the A25-54 demo (171,000 vs. 159,000) for the month of October 2015 .MSNBC continues to gain momentum in the ratings over last year. MSNBC is up in the key A25-54 demo over October 2014 including Morning Joe (+16%), Hardball with Chris Matthews (+8%), All In with Chris Hayes (+28%), The Rachel Maddow Show (+31%), and The Last Word with Lawrence ODonnell (25%). For M-F Prime 8-11pm, MSNBC is up (+29%) in the A25-54 demo over last year.
As MSNBC is growing, and CNNs audience is up an amazing 101%, Fox News has seen a ratings decline, But unlike CNN and MSNBC, Fox News was down in the A25-54 demo vs. Oct. 2014: down -11 percent in total day and down -1 percent in prime time. Among total viewers, the network saw growth: up +3 percent in both total day and in primetime.
MSNBC is up by double digits. CNN is up by triple digits, and Fox News has flatlined. Much of CNNs growth came from the record-setting Democratic debate, but MSNBC is the only cable network not to have aired a debate yet, and they are growing over eight times faster than Fox.
(snip)
Maddows ratings grew nearly eight times faster than those of Megyn Kelly on Fox News, because Maddow does something that Fox News doesnt. Rachel Maddow attracts younger viewers. Fox News has struggled for years to attract younger viewers, and the fact that they barely hung on to defeat CNN in October suggests that Foxs reign of ratings dominance could be weakening.
http://www.politicususa.com/2015/10/27/fox-news-ratings-plunge-rachel-maddows-viewership-grows-31.html
I'm going to do a WillyT on this one.
malaise
(268,966 posts)Last edited Tue Oct 27, 2015, 07:12 PM - Edit history (1)
Great news
The Willy Bounce was a popular dance in Jamaica
Uncle Joe
(58,355 posts)malaise
(268,966 posts)That's it
oldandhappy
(6,719 posts)ErikJ
(6,335 posts)because she fact checks every statement by guests.
Gamecock Lefty
(700 posts)And bring back Keith and watch ratings go even higher!
Marty McGraw
(1,024 posts)about the tally. I Like RM, but I would think more people have been abandoning prescribed TV broadcast and to be turning more toward freedom of choice online video sources. (RM included).
Maybe just a way for ComCast to be saying 'Look at Me'
The Wizard
(12,542 posts)Attrition seizes Pox News audience.
Stevepol
(4,234 posts)"Alzheimer's up in key demographic: Fox News Viewers."
drray23
(7,627 posts)I hope that it is followed by going to the polls. The fox news audience who is mostly older go to the polls en masse to get their RW nuts elected. If we can motivate the electorate and in particular younger people to do the same we will start reversing the trend and take senate and house again.
packman
(16,296 posts)OK- I'll ask the question: How many old people died during that demo period?
NewJeffCT
(56,828 posts)Fox's primary demographic (65+) is dying off. Ironic from the party that wants to kill Medicare and Medicaid and accelerate the die off.
Midnight Writer
(21,753 posts)Jack Rabbit
(45,984 posts)Well, there are some positive signs in the air.
DFW
(54,369 posts)She is also very personable, and very funny--not a combination you want to try to put one over on--especially on the air.
AwakeAtLast
(14,124 posts)Duval
(4,280 posts)Logical
(22,457 posts)JustABozoOnThisBus
(23,339 posts)Is Maddow carrying the station? Morning Joe's ratings can't be all that great.
charliea
(260 posts)check out tvnewser from adweek, for example
http://www.adweek.com/tvnewser/scoreboard-tuesday-october-27/275908
Sadly Fox still has a dominant position in evening cable ratings, although since it's supposed to be about "news" I would think Fox would be disqualified.
So Mr. Bozo, I'm just gonna cut the soles of my shoes, sit in a tree and learn to play the flute....
fadedrose
(10,044 posts)Sometimes I think msnbc ties her hands....
Letterman's appreciation of her attracted viewers from both political parties. Hope he comes to see her when he's needing a mic...
Omaha Steve
(99,613 posts)K&R!
OS
Stuart G
(38,420 posts)lpbk2713
(42,757 posts)Looks like even Fauxbots have a treshhold that can only take so much of that chit.
Arugula Latte
(50,566 posts)Marty McGraw
(1,024 posts)IHateTheGOP
(1,059 posts)Response to IHateTheGOP (Reply #20)
Marty McGraw This message was self-deleted by its author.
pottymouth1
(4 posts)no link given for his data
ColesCountyDem
(6,943 posts)The red print in the article is a link to here: http://www.adweek.com/tvnewser/october-2015-ratings-fox-news-holds-on-for-wins/275718
Yallow
(1,926 posts)Whoda thunkit.
I guess pure propaganda doesn't appeal to youngsters?
Telling all them kids to hate their neighbors, and the only solution to all of America's problems are a wall on the Mexico border, tax cuts for rich people, and deregulating companies so they can kill, rape, and pillage even more freely.
Octafish
(55,745 posts)For Uncle Joe, WillyT and Rachel Maddow!
Gothmog
(145,168 posts)cprise
(8,445 posts)Its not all good news.
PatrynXX
(5,668 posts)They like The Blaze better why I have no idea but then again one of the highest Tea Party rankers is now a Rino within a week
7962
(11,841 posts)tabasco
(22,974 posts)CNN and MSNBC put a thin veneer of objectivity in their broadcasts, but it is only a veneer. Fox "News" is almost as crude as the Nazis with their blatant lies and misinformation.
The plutocrats own the mass media and ratings are really not that important to them.
Turn that shit off!
Laffy Kat
(16,377 posts)I got mad at them months ago and stopped watching. Started watching Rach again, though. Yay for her.
Whatthe_Firetruck
(556 posts)Laffy Kat
(16,377 posts)chillfactor
(7,575 posts)Love Rachel's program...I am an avid watcher!
Ex Lurker
(3,813 posts)and by the time it's over, you've usually learned something. Hayes is all right. Not a big fan of O'Donnell. I don't get to watch during the day, so don't have an opinion about that.
Pisces
(5,599 posts)Octafish
(55,745 posts)J-J-Just an idea.
Dalai_1
(1,301 posts)totodeinhere
(13,058 posts)was #23 in total day. It looks to me like Fox News is continuing to dominate.
The Democratic debate failed to push CNN into the Top 10, as the network finished No. 12 in prime time and No. 17 in total day. MSNBC ranked No. 25 in prime time and No. 23 in total day, while HLN No. 49 in prime time and No. 34 in total day.
AMC and USA join ESPN, TBS and Fox News in the Top 5 prime time networks.
http://www.adweek.com/tvnewser/cable-network-ranker-october-2015/275788
And Maddow continues to trail Kelly on most nights. On Monday night Kelly got 360 in the 25-54 demo and Maddow got 138 for third place among cable news networks. In total viewers Kelly dominated even more, beating Maddow 2211 to 953.
http://www.adweek.com/tvnewser/scoreboard-monday-oct-26/275826
Rozlee
(2,529 posts)or jobs to go to during the day. They literally have Fox on all day and evening long. Most of the younger demographics work, come home and care for kids, help them with homework or get their news from internet sources. My 72-year-old sister used to go to sleep with the TV on to Fox News. Note, I said used to. Not all Fox News viewers are dying off. Many like my sister and a couple of her friends are being turned off by Fox's championing of doing away with Social Security and Medicare. My sister, who's Hispanic, has been repulsed by their anti-immigration stance and bigotry.
totodeinhere
(13,058 posts)older viewers. MSNBC skews old also as does DU for that matter. Fox also routinely wins the younger 25-54 demographic.
KansDem
(28,498 posts)Liberal_Dog
(11,075 posts)This is great news.
Renew Deal
(81,856 posts)That and the primary season probably helped.
Response to Uncle Joe (Original post)
rhett o rick This message was self-deleted by its author.
Spitfire of ATJ
(32,723 posts)Heard it from all of the Conservatives for the last 20 years.
mountain grammy
(26,619 posts)means people are getting interested in politics.. about damn time. Now, MSNBC, bring back Keith!
UCmeNdc
(9,600 posts)I like her attitude toward getting her facts right.
DirkGently
(12,151 posts)Paladin
(28,254 posts)Go Rachel!
rladdi
(581 posts)She draws the best people to interview, no matter what their politics is. Rachael is fair, ask smart question and leading questions. Each evening we get the latest information from here. Hot off the press so to speak. On twitter, I urge viewers to watch Rachael under the Fox News tag. Watching Fox News its just the opposite, it is not correct and most likely mis information they speak about. If they have an interview and its doesn't go Fox News direction, the interview is cut short.
The difference between Rachael and Kelly is Kelly has an agenda, and Rachael tells the news and does interviews no matter what direction they may turn.
forest444
(5,902 posts)That's what Rachel Maddow's been to me since 2009. A font of wit and knowledge, and a real resource for our sorely underinformed - and misinformed - public.
forest444
(5,902 posts)Last edited Wed Oct 28, 2015, 08:51 PM - Edit history (1)
Keep in mind that Murdoch controls the Neilsen People Meters (introduced in 2001, at the same time Faux News ratings began their meteoric climb) through Wegener.
http://www.newscorpse.com/ncWP/?p=1608
Marty McGraw
(1,024 posts)more knowledgeable response, than what I had posted earlier
post56
Demeter
(85,373 posts)I'll be adding it to my Grateful list.