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Jesus Malverde

(10,274 posts)
Sun Nov 22, 2015, 11:09 PM Nov 2015

NPR is graying, and public radio is worried about it

As NPR came of age in the 1980s, its audience matured with it. Three decades later, that is starting to look like a problem.

Many of the listeners who grew up with NPR are now reaching retirement age, leaving NPR with a challenge: How can it attract younger and middle-aged audiences — whose numbers are shrinking — to replace them?

NPR’s research shows a growing gulf in who is listening to the likes of “Morning Edition” and “All Things Considered,” the daily news programs that have propelled public radio for more than 30 years. Morning listening has dropped 11 percent overall since 2010, according to Nielsen research that NPR has made public; afternoon listening is down 6 percent over the same period.

Perhaps more troubling are the broader demographic trends. NPR’s signal has gradually been fading among the young. Listening among “Morning Edition’s” audience, for example, has declined 20 percent among people under 55 in the past five years. Listening for “All Things Considered” has dropped about 25 percent among those in the 45-to-54 segment.

The growth market? People over 65, who were increasing in both the morning and afternoon hours.

https://www.washingtonpost.com/lifestyle/style/npr-is-graying-and-public-radio-is-worried-about-it/2015/11/22/0615447e-8e48-11e5-baf4-bdf37355da0c_story.html

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NPR is graying, and public radio is worried about it (Original Post) Jesus Malverde Nov 2015 OP
I'm available. But I did not take any journalism. bravenak Nov 2015 #1
It's turned into corporate media pablum tularetom Nov 2015 #2
I agree with your characterization sketchy Nov 2015 #3
The saddest thing about Bob Edwards is, when he was jettisoned by NPR, he went to Sirius XM Hoppy Nov 2015 #11
Agree. But they're in a last-ditch effort with breathless alt-and-pop-music features that are Ron Green Nov 2015 #4
Yeah. I'm a generation younger than you, and NPR just went downhill when it decided to Arugula Latte Nov 2015 #5
In this context, Garrison Keillor's departure will be a defining moment. lpbk2713 Nov 2015 #6
Garrison Keillor doesn't work for NPR titaniumsalute Nov 2015 #9
Didn't Mellor retire once already? Liberal_in_LA Nov 2015 #21
I don't know anyone who listens to NPR who is not in their upper 50's or older Kilgore Nov 2015 #7
NPR was the first radio group to really focus on podcasting titaniumsalute Nov 2015 #8
That's how I listen to the NPR shows that I do mythology Nov 2015 #16
I wouldn't say you listen to "Too many" titaniumsalute Nov 2015 #28
I don't know anyone who listens to broadcast radio madville Nov 2015 #30
Time goes by fast. Octafish Nov 2015 #10
It has gotten more boring as I have gotten older 6chars Nov 2015 #12
NPR is a gravy train and the on air talent hold onto their gigs with a death grip. Bluenorthwest Nov 2015 #33
This isn't unique to NPR, radio demographics are horrendous Sen. Walter Sobchak Nov 2015 #13
I think your right....nt Jesus Malverde Nov 2015 #25
Well I'm also a big shit in the radio industry titaniumsalute Nov 2015 #29
I didn't say radio was dead Sen. Walter Sobchak Nov 2015 #36
well, PBS is turning into Antiques Roadshow. How fitting. kwassa Nov 2015 #14
Lol. I actually like watching Antiques Roadshow occasionally. Calista241 Nov 2015 #15
And masterpiece theatre Liberal_in_LA Nov 2015 #22
NPR isn't "graying." It's on life support. PSPS Nov 2015 #17
Npr is useless.for the weekend Liberal_in_LA Nov 2015 #23
Interesting observations..nt Jesus Malverde Nov 2015 #24
I was never a big listener, but it was something to focus on when I was weithout the net. Rod Beauvex Nov 2015 #18
Snap Judgment is a bright spot. aikoaiko Nov 2015 #19
NPR can't die fast enough Fumesucker Nov 2015 #20
+1 (nt) enough Nov 2015 #34
I stopped listening during the buildup to Iraq. Frank Cannon Nov 2015 #35
I think you're thinking of Radio Marti Art_from_Ark Nov 2015 #40
That's it. Frank Cannon Nov 2015 #41
I listened in college get the red out Nov 2015 #26
NPR has a lot of competition and pressure nitpicker Nov 2015 #27
Count me in as one of the 20% who no longer listen to Morning Edition for the reasons corkhead Nov 2015 #31
"project money" dumbed everything down too far JPZenger Nov 2015 #32
I still enjoy public radio hollowdweller Nov 2015 #37
It's the only station we listen to in the car. trof Nov 2015 #38
I prefer listener-supported radio, not corporate pablum, like NPR. alarimer Nov 2015 #39
I used to listen to the radio more often HeiressofBickworth Nov 2015 #42
 

bravenak

(34,648 posts)
1. I'm available. But I did not take any journalism.
Sun Nov 22, 2015, 11:12 PM
Nov 2015

Yet! But I have time! But no space for more classes.

tularetom

(23,664 posts)
2. It's turned into corporate media pablum
Sun Nov 22, 2015, 11:21 PM
Nov 2015

Indistinguishable from the crap you get fed on CNN, MSNBC and the various networks.

And if they try to tailor their message to the old farts, they'll just scare off whatever younger listeners they still have.


If it disappeared tomorrow, I wouldn't miss it. In fact I'd never know, the last time I listened to it was back before I got a car with satellite radio, maybe 8 years ago. It was shitty then and it appears its just gotten worse.

BTW, I'm 74 years old.

sketchy

(458 posts)
3. I agree with your characterization
Sun Nov 22, 2015, 11:44 PM
Nov 2015

I used to love listening to Bob Edwards.

Morning Edition has never recovered from losing him. (Or should I say jettisoning him?)

 

Hoppy

(3,595 posts)
11. The saddest thing about Bob Edwards is, when he was jettisoned by NPR, he went to Sirius XM
Mon Nov 23, 2015, 12:23 AM
Nov 2015

For several years, he did a show of interviews... sometimes, one full hour and sometimes two 1/2 hour interviews. They were excellent. As good as and sometimes better than Terry.

XM switched to a new format on that channel and it is useless shit.

The best thing XM could do is not renew the contract for Howard Stern and use the money for better public interest programing.

I do have to credit XM for their pedophile channel. They have "The Catholic Guy" and sometimes Cardinal Dolan and they did give full coverage to Frank when he left the Vatican to visit us.

Ron Green

(9,822 posts)
4. Agree. But they're in a last-ditch effort with breathless alt-and-pop-music features that are
Sun Nov 22, 2015, 11:50 PM
Nov 2015

lost on the likes of me.

I knew they were done in October of 2004 when they were spending large amounts of "Morning Edition" air interviewing voters undecided (!) between Kerry and Little Bush. Any program that gives that much time to morons is in trouble.

 

Arugula Latte

(50,566 posts)
5. Yeah. I'm a generation younger than you, and NPR just went downhill when it decided to
Sun Nov 22, 2015, 11:57 PM
Nov 2015

fall in line with the corporate-Republican Lite agenda. I haven't listened in ages.

lpbk2713

(42,759 posts)
6. In this context, Garrison Keillor's departure will be a defining moment.
Mon Nov 23, 2015, 12:03 AM
Nov 2015



NPR will certainly have turned a corner. For good or bad there will be no looking back.

Kilgore

(1,733 posts)
7. I don't know anyone who listens to NPR who is not in their upper 50's or older
Mon Nov 23, 2015, 12:04 AM
Nov 2015

Podcasts and satellite radio seem to rule here.

 

mythology

(9,527 posts)
16. That's how I listen to the NPR shows that I do
Mon Nov 23, 2015, 01:07 AM
Nov 2015

I get the podcasts for Wait Wait Don't Tell Me, NPR Politics, Invisibilia and StoryCorps as well as the three All Songs Considered podcasts. I used to get the weekend version of All Things Considered but it was discontinued.

And I also listen to Science Friday, TEDTalks (the individual episodes) the Moth, Left Right & Center, This American Life, Radiolab, and Serial which are all related to NPR in one sense or another.

Yeah, I listen to way too many podcasts. But I'm rarely near a radio, so I like that I can download so many shows for my commute or at work where my desk job lets me listen to headphones.

titaniumsalute

(4,742 posts)
28. I wouldn't say you listen to "Too many"
Mon Nov 23, 2015, 07:50 AM
Nov 2015

I think it is great to stimulate ones mind and most of the shows you mention do just that.

madville

(7,412 posts)
30. I don't know anyone who listens to broadcast radio
Mon Nov 23, 2015, 07:56 AM
Nov 2015

Even the 60-something Republican guy at work doesn't listen to Limbaugh during lunch at his desk anymore.

Listening to news and politics all the time is just plain depressing anyway. I switched over to podcasts, I like WTF and Doug Loves Movies.

Octafish

(55,745 posts)
10. Time goes by fast.
Mon Nov 23, 2015, 12:16 AM
Nov 2015

That's the problem:



A blink of an eye.

NPR wants a younger audience, do real news, not propaganda.

6chars

(3,967 posts)
12. It has gotten more boring as I have gotten older
Mon Nov 23, 2015, 12:26 AM
Nov 2015

I think some of the hosts and reporters get lazy over time, or start cashing it in somewhere else and phoning it in to NPR, or hoping to make a mint selling books or something.

Agree with other posters - do real news and do it well. There's your audience. How hard can this be? The field is basically wide open.

 

Bluenorthwest

(45,319 posts)
33. NPR is a gravy train and the on air talent hold onto their gigs with a death grip.
Mon Nov 23, 2015, 08:23 AM
Nov 2015

They phone it in that's for sure, it's formulaic and smug radio.

 

Sen. Walter Sobchak

(8,692 posts)
13. This isn't unique to NPR, radio demographics are horrendous
Mon Nov 23, 2015, 12:27 AM
Nov 2015

I bought a new car that didn't have the radio antenna hooked up. I didn't notice, my dad had to point it out to me.

One of my friends is a big shit in the radio industry and every piece of market research that crosses his desk basically says nobody under fifty who makes more than $30,000 a year is interested in anything they're offering. When they want to try something different they get shot down because advertisers aren't willing to try anything new.

titaniumsalute

(4,742 posts)
29. Well I'm also a big shit in the radio industry
Mon Nov 23, 2015, 07:56 AM
Nov 2015

Who also worked as a big shit for a major researcher in media. 93% of the 12+ population still tunes into radio every week. YEs some of the younger demos are delivery methods different than over the air. Many stream our stations on mobile apps and computer apps. Many listen to podcasts of our shows. But radio isn't dead. Yes the "connected cars" are more complex with choices. The good news is 89% of people buying cars still say they want and AM/FM radio as a feature.

And for the record...Pandora reaches 9% of the population weekly and Spotify reaches 2%. Podcasts make up about 3% of all audio lustening. Source: Share of the Ear Study Q2 Edison Media Research.

 

Sen. Walter Sobchak

(8,692 posts)
36. I didn't say radio was dead
Mon Nov 23, 2015, 07:45 PM
Nov 2015

But it's importance is drastically reduced to not insignificant numbers of people who are also aggressively targeted by advertisers. . The guy in question I am quoting is stuck with AM stations with a geriatric audience and FM stations with low-income audiences.

kwassa

(23,340 posts)
14. well, PBS is turning into Antiques Roadshow. How fitting.
Mon Nov 23, 2015, 12:38 AM
Nov 2015

and continual fundraisers featuring doo-wop groups from the fifties, those that can still stand, and from the 60s, their favorite demographic.

and ancient British sitcoms.

NPR looks youthful by comparison.

PSPS

(13,600 posts)
17. NPR isn't "graying." It's on life support.
Mon Nov 23, 2015, 01:20 AM
Nov 2015

Here are a few cases that describe the problem.

Case 1: Morning Edition's firing of Bob Edwards after he annoyed Little Bush administration people with real questions. Then they turned the entire program over to the silly "two hosts bantering" format, which scuttles it as a news reporting venue. The permanent host, Steve Inskeep, revealed his stooge status right away with his agreement to "embed" with the Iraqi invasion force. To this day, Morning Edition continues to be a reliable propaganda outlet for the MIC and the GOP. (Their brief adoption of martial music after the invasion of Iraq was especially telling. There was such an uproar that they changed it back after two days.)

Case 2: Many of the news segments on these news blocks, especially on the weekends like Weekend Edition, are nothing but advertising -- segments that have authors/actors/musicians come on to plug their latest product.

Case 3: Static programming. Many of the programs on NPR have been playing unchanged for decades. It's hard to think of any new programming they've introduced. "Car Talk," for example, still plays reruns today -- 3 years after they stopped producing new shows and a year after the death of co-host Tom Magliozzi.

Case 4: Time scheduling. They have altered their timing to add more advertising. Morning Edition, for example, contains 12 segments over 2 hours. Local stations usually repeat it at least once to fill at least 4 hours of air time. It used to be that they would have news at :01 and :30, followed by advertising. Now they have news at :01, :20 and :40, each followed by advertising. That, alone, is a 50% increase in ad time. Local stations have done the same thing, adding even more ad time. This has happened to all of their news shows, including All Things Considered and Weekend Edition.

Case 5: A show on NPR is usually a lifetime gig. Almost nothing ever goes away, even after it's obvious that the host is just doing anything to fill the time slot with "something" or, as with "Car Talk," the host has shed his mortal coil!

Rod Beauvex

(564 posts)
18. I was never a big listener, but it was something to focus on when I was weithout the net.
Mon Nov 23, 2015, 02:22 AM
Nov 2015

Went through that a couple of times.

I will never forgive WETS for getting rid of Democracy Now. The rightwing takeover has killed NPR for me.

Fumesucker

(45,851 posts)
20. NPR can't die fast enough
Mon Nov 23, 2015, 03:58 AM
Nov 2015

They are far more damaging than Fox because they have a lot of people fooled into thinking they are liberal or at least neutral, neither of which are true. I stopped listening back when they were beating Dubya's drums of war for Iraq, now I don't even own a radio except for one in a drawer for emergencies.

Frank Cannon

(7,570 posts)
35. I stopped listening during the buildup to Iraq.
Mon Nov 23, 2015, 10:10 AM
Nov 2015

The fellating of Dubya and the cheerleading for his war was obvious, ridiculous, and embarrassing. I then found out that the head of NPR was the former head of that propaganda service that broadcasts stuff to Cuba (the name of which escapes me now), and it all became clear. I haven't listened to that crap ever since.

get the red out

(13,466 posts)
26. I listened in college
Mon Nov 23, 2015, 06:48 AM
Nov 2015

Then off and on through the years. I stopped when they were no more insightful and no less sensational, than CNN. The last broadcast I listened to was during the W administration.

nitpicker

(7,153 posts)
27. NPR has a lot of competition and pressure
Mon Nov 23, 2015, 07:05 AM
Nov 2015

First, there is the Internet. WAMU in DC runs BBC from midnight to 5 am, but it's quicker to find the breaking news, features, etc. om the Internet.

Second, WTOP (and WNEW after 5 am) run traffic and weather at least every 10 minutes, on a schedule. With the "need" to decide what to wear for the day, get to work early to avoid traffic jams, etc., guess which Baltowash station(s) many tune into?

Third, there may be physical and/or social restrictions about listening to the radio at work. Again, it can be easier to switch on the Internet.

This may be why NPR's format may appeal more to retirees (some of whom are NOT computerized) than working people. Outside the big cities, there may also be a "need" for a radio "news" alternative to the talk radio stations, the religious stations, the "golden oldie" stations, and the country-western stations. NPR is the best of the bunch there, but that's not saying much.

corkhead

(6,119 posts)
31. Count me in as one of the 20% who no longer listen to Morning Edition for the reasons
Mon Nov 23, 2015, 07:59 AM
Nov 2015

many have already mentioned in this thread. I was a listener from the beginning of their news programming in the early 80s but when they ditched Bob Edwards that was when I noticed the decline that ultimately led to me no longer turning on my radio at all. I used to check in now and then to see if they have gotten any better but no, Koch-y Roberts and Mara LIE-asson are still on - at least the last time I checked which has now been several months.

They sent me a survey a couple of months ago and I roasted them. That got all of the vitriol out of my system. The divorce is now final and I have moved on.

JPZenger

(6,819 posts)
32. "project money" dumbed everything down too far
Mon Nov 23, 2015, 07:59 AM
Nov 2015

To try to appeal to young people, it is not necessary to dumb everything down to a 5th grade level. That has happened with some "Project Money" episodes on NPR that were aimed at younger persons.l

alarimer

(16,245 posts)
39. I prefer listener-supported radio, not corporate pablum, like NPR.
Mon Nov 23, 2015, 08:20 PM
Nov 2015

I never, ever listen to commercial radio. Now, it's WTMD (listener supported station in Towson, all music) or I stream the Current (from Minnesota) or Radio Paradise (online-only). I do listen to NPR podcasts, but never the news.

HeiressofBickworth

(2,682 posts)
42. I used to listen to the radio more often
Tue Nov 24, 2015, 01:51 AM
Nov 2015

but then Seattle decided it just HAD to have a fourth sports station and our progressive station was no more. I tried to listen to our local NPR but it was too bland after a diet of the progressive station. So, other than listening to a local station that plays old radio dramas at 8:00 for an hour, I listen to the radio very little.

And then, a week or so ago, the TV in my room quit. So, while I used to fall asleep with the TV on (timer shut it off), I now have the local NPR on -- by the time I go to bed, they are broadcasting BBC so it is more informative and entertaining.

Demographic: I'll be 70 in another couple of weeks.

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