Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

kentuck

(111,104 posts)
Sun Nov 29, 2015, 12:50 AM Nov 2015

How did Huntley and Brinkley give an entire day's news in only 15 minutes?

Their entire newscast was only 15 minutes long. They reported on whatever they thought were the important events of the day and it only took 15 minutes. How were they able to do that?

22 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
How did Huntley and Brinkley give an entire day's news in only 15 minutes? (Original Post) kentuck Nov 2015 OP
It was 15 minutes at first but they went to 30 minutes in the early '60s. The Velveteen Ocelot Nov 2015 #1
Commercial ad time was much shorter back then. valerief Nov 2015 #2
practically no live information, real time stuff, film or video. just them talking and still pics nt msongs Nov 2015 #3
They didn't feel obliged to run a 'happy news' story at the end of the broadcast LastLiberal in PalmSprings Nov 2015 #4
No weather reports (except catastrophic) = David MUIR. And no lifestyle stuff. n/t UTUSN Nov 2015 #5
Corporations hadn't fully crushed the media into bitsize blurbs for consumers to snack on. Rex Nov 2015 #6
They delivered the news ... NanceGreggs Nov 2015 #7
Bingo Populist_Prole Nov 2015 #8
I think you are right, Nance. kentuck Nov 2015 #16
Ted Turner tried, but there just wasn't enough real news out there DFW Dec 2015 #22
No 'infotainment' to ProgressiveEconomist Nov 2015 #9
Well there is still only about 15 minutes of news to report on most days. Kalidurga Nov 2015 #10
There was not a lot of 'film' to use in their newscasts. Snobblevitch Nov 2015 #11
A better question is how 24 hour news channels manage to deliver so little. 6000eliot Nov 2015 #12
And that's what's so infuriating. Recursion Nov 2015 #15
News without profit Depaysement Nov 2015 #13
You are wrong. Snobblevitch Nov 2015 #18
Inaccurate maybe Depaysement Dec 2015 #21
It was a taught skill. They reported the 5 W's and avoided talking heads. Recursion Nov 2015 #14
Was that necessarily a good thing? Throd Nov 2015 #17
People also read newspapers, which had national, not local fluff, news on the front page. And maga- WinkyDink Nov 2015 #19
Things that would be earth-shattering news today didn't even register on the radar back then. cherokeeprogressive Nov 2015 #20

The Velveteen Ocelot

(115,740 posts)
1. It was 15 minutes at first but they went to 30 minutes in the early '60s.
Sun Nov 29, 2015, 12:58 AM
Nov 2015

I clearly remember them, and by the time I started watching, probably around the time of the Kennedy assassination, the broadcast was a half-hour. There weren't anywhere near as many ads in those days, so they had a lot more time to actually talk. They also didn't waste time with celebrity nonsense and fancy graphics (there weren't any in those days). It was just the news, no frills.

valerief

(53,235 posts)
2. Commercial ad time was much shorter back then.
Sun Nov 29, 2015, 01:20 AM
Nov 2015
In the 1960s a typical hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a typical 30-minute block of time now includes 22 minutes of programming and eight minutes of advertisements - six minutes for national advertising and two minutes for local.


https://en.wikipedia.org/wiki/Television_advertisement#United_States_of_America

msongs

(67,420 posts)
3. practically no live information, real time stuff, film or video. just them talking and still pics nt
Sun Nov 29, 2015, 01:24 AM
Nov 2015
4. They didn't feel obliged to run a 'happy news' story at the end of the broadcast
Sun Nov 29, 2015, 01:51 AM
Nov 2015

to make up for all the hard news they had just reported. Nor did they make their show up of "packages" which featured the reporter telling what we would be seeing, a video, and a follow-up telling us what we just saw.

"Good night, Chet. Good night, David. And good night, for NBC News."

 

Rex

(65,616 posts)
6. Corporations hadn't fully crushed the media into bitsize blurbs for consumers to snack on.
Sun Nov 29, 2015, 01:59 AM
Nov 2015

You have to remember that at one time, the news was actually about reporting...the news.

NanceGreggs

(27,815 posts)
7. They delivered the news ...
Sun Nov 29, 2015, 02:03 AM
Nov 2015

... no editorializing, no "experts" invited to opine on events, no celebrity gossip, no bullshit. Just the actual news.

And it wasn't just H & B. I grew up in NY= (in the 50s), and all NYC stations ran the news from 11:00 to 11:15. It usually broke down to five minutes for international, five minutes for national, and five minutes for local (NYC and tri-state area). Sports was covered simply by announcing the final scores of games played that day at the end of the broadcast.

I remember everyone talking about the news shows that were going to 30-minutes in the early '60s - and people wondering how they could possibly fill a half-hour without being repetitive or adding junk "filler".

And here we are in 2015 - and it's all junk filler.

TV news broadcasting could have been an incredible tool used to inform and educate millions as to what really goes on in the world. What a wasted opportunity it all eventually became.

Populist_Prole

(5,364 posts)
8. Bingo
Sun Nov 29, 2015, 02:44 AM
Nov 2015

Keen observations.

Once 24/7/365 news stations became the norm, they hade to create BS "news" ( cough cough ) that had a life of its own; which in turn required more "reporting" ( cough cough ) to create a buzz which made "news" ( cough cough ) in and of itself on "what people are talking about" or somesuch horseshit. Gotta feed the monster.

DFW

(54,410 posts)
22. Ted Turner tried, but there just wasn't enough real news out there
Tue Dec 1, 2015, 06:38 AM
Dec 2015

Then Roger Ailes got to do what he had proposed while he was working for Nixon (a propaganda news outlet). While he was working for the Nixon White House, the notion of an administration-sponsored news channel was floated. I remember my dad exploding when he heard the proposal, and exploding again when Senate majority leader Mike Mansfield, a Democrat, called it "an interesting idea" because he was too cautious to find the idea abhorrent enough to immediately condemn it.

Nixon imploded, but Ailes never gave up his idea of a right-wing propaganda station, and in 1996, he finally got his wish.

ProgressiveEconomist

(5,818 posts)
9. No 'infotainment' to
Sun Nov 29, 2015, 02:48 AM
Nov 2015

promote movies, new Apple fad products, and other marketing PR masquerading as "news". And the NRA did not start promoting mass gun violence until after 1977. In fact, H-B ran MORE actual news, including investigative reporting and international developments rarely seen on US TV today.

Kalidurga

(14,177 posts)
10. Well there is still only about 15 minutes of news to report on most days.
Sun Nov 29, 2015, 03:00 AM
Nov 2015

so, we get about 5 minutes of that. If the actual news was reported and people knew how their lives were impacted by the shenanigans in DC and in their local area, well the masses would be discontent to say the least. So, instead we get bread and circuses.

Snobblevitch

(1,958 posts)
11. There was not a lot of 'film' to use in their newscasts.
Sun Nov 29, 2015, 03:42 AM
Nov 2015

There is zero film to use in for newscasts, and yet we have 24/7 news networks.

Recursion

(56,582 posts)
15. And that's what's so infuriating.
Sun Nov 29, 2015, 10:11 AM
Nov 2015

CNN could send some fresh-faced journalism school grad to, say, Zambia, and have him file a long-form piece about, hell, anything there. Literally, any news about Zambia (or some other place we don't hear about) would be better than listening to a bunch of self-important pompous blowhards congratulating themselves on successfully staking out the Beltway Consensus on everything.

They have 24 hours to fill. When was the last time they did a piece longer than 7 minutes?

Depaysement

(1,835 posts)
13. News without profit
Sun Nov 29, 2015, 07:12 AM
Nov 2015

It was a public service: news delivered on the straight and narrow. The oligarchs wanted a propaganda and profit center. That's what they got.

Depaysement

(1,835 posts)
21. Inaccurate maybe
Tue Dec 1, 2015, 06:22 AM
Dec 2015

I should have said driven less by profit than now.

What was the net operating profit margin of "The Huntley & Brinkley Report?" Or "See it Now?"

Probably a lot lower than comparable news programs today.

Recursion

(56,582 posts)
14. It was a taught skill. They reported the 5 W's and avoided talking heads.
Sun Nov 29, 2015, 10:08 AM
Nov 2015

Journalists used to know how to do that...

 

WinkyDink

(51,311 posts)
19. People also read newspapers, which had national, not local fluff, news on the front page. And maga-
Sun Nov 29, 2015, 06:28 PM
Nov 2015

zines like Time, Newsweek, Saturday Evening Post, Life, etc., that had more pages, smaller print, fewer photos, and more serious stories.

 

cherokeeprogressive

(24,853 posts)
20. Things that would be earth-shattering news today didn't even register on the radar back then.
Sun Nov 29, 2015, 07:25 PM
Nov 2015

What would happen today if the M$M KNEW a sitting President was an adulterer? The cacophony would be heard 'round the world and would drive the news cycle until whichever President was being targeted resigned.

Contrast this with the fact Philip Graham, Editor of the Washington Post told fellow newspaper editors gathered at a conference he had evidence JFK was having an affair with Mary Pinchot Meyer. Crickets.

Some things were worthy of reporting, and some weren't. Made for a shorter news broadcast, I would say.

Latest Discussions»General Discussion»How did Huntley and Brink...