In a brand new 30-second spot just released today, Senator Marco Rubio makes clear whose vote he's campaigning for.

"This election is about the essence of America," Rubio says, with a pained look on his face. "About all of us who feel out of place in our own country," Rubio adds, as the camera pulls back to reveal his American flag pin.

"A government incredibly out of touch, and millions with traditional values branded bigots and haters," he continues, speaking about those who oppose same-sex marriage and a woman's right to choose. Rubio's voice and face reveal a wince of disgust, as if somehow anti-gay, anti-abortion voters are victims....

Rubio is expanding his campaign strategy of literally going after the anti-gay bigot vote.