Fortune's predictions for 2016
Presidential election years bring out the Nostradamus in all of us. But beyond the White House horse race, there will be plenty of other big changes to anticipate in 2016 in business, culture, and the economy. To predict just what theyll be, the staff of Fortune has parsed the data and polled the experts; here, with humility, weve assembled our own educated guesses about the year ahead.
Our forecast: Look for Apple (AAPL) and Serena Williams to keep soaring while Pfizer (PFE) and GE (GE) get smaller. As tech euphoria collides with reality, expect some unicorns to lose their horns while others disappear. Cyberespionage will rise sharply; interest rates will not. There will be big breakthroughs in how you get around, including an affordable hoverboard. And most important, there will be modest but real GDP growthbetween 2.6% and 2.8% in the U.S., higher in emerging economiesas a resilient world defies fears of a China-driven crash
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