General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums"Washington Post Promotes Dickensian Marketing Experiment on Poor Children."
FAIR is right, this is disgusting.
http://us10.campaign-archive2.com/?u=8c573daa3ad72f4a095505b58&id=dcd7c5a376&e=66f9c91e8b
In America, as a rule, we shame the poor, ignore the poor, blame the poor for being poor, mock the poor and do little to nothing to protect the poor. Increasingly, however, a new trend has emerged: using the poor as props in shoddy inspirational viral content. One such effort was recently featured in the Washington Post (12/18/15), and is as bad as such things get:
These Low-Income Kids Were Given a Gift for Their Parents and for Themselves. But They Could Only Keep One.
Dustlawyer
(10,497 posts)stock brokers would come out on top over Eddie Murphy, a homeless man when their positions were reversed.
Now I know how it felt as Rome burned.
SusanCalvin
(6,592 posts)PADemD
(4,482 posts)To make matters even more cynical, the effortwhile in conjunction with the marketing specialist at the Atlanta Boys and Girls clubwas designed to promote a schlocky, third-rate corporate network called UP TV. A media channel dedicated to uplifting programming, its owned by $1 billion private equity group, InterMedia Partners. Their senior vice president of marketing, Wendy McCoy, was amazed that the poors can be selfless:
UPTV
http://uptv.com/contact/
InterMedia Partners, LP
http://www.intermediaadvisors.com/about-us/
http://www.intermediaadvisors.com/contact-us/
Leo Hindery, Jr. is an American businessman, author, political activist and philanthropist. Hindery is Managing Partner of InterMedia Partners, a New York-based media industry private equity fund
https://en.wikipedia.org/wiki/Leo_Hindery#Politics
Recursion
(56,582 posts)As this Ikea Spain ad shows. Same "uplift porn"; much less cruel to the kids.
Ed Suspicious
(8,879 posts)Spitfire of ATJ
(32,723 posts)The rich consider it to be a motivator.