TV Ads Haven’t Worked

TV Ads Haven’t Worked

https://politicalwire.com/2015/12/23/tv-ads-havent-worked/

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First Read notes that “according to the normal rules of politics, millions of dollars in positive TV ads — especially before the airwaves get saturated — are supposed to help your poll numbers. But that hasn’t been the case for Jeb Bush. Per our SMG Delta data, Bush and his allies have spent a whopping $38 million in ads since September, more than the twice as much as the nearest competition. Yet Bush’s numbers have only declined — he’s at just 3% in the new CNN poll, and our December NBC/WSJ poll found 48% of Republican voters saying they COULDN’T see themselves supporting him (versus 32% who said this back in March).”



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