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elleng

(130,923 posts)
Wed Dec 30, 2015, 09:52 PM Dec 2015

MSNBC ends 2015 with record low ratings after 24/7 Donald Trump coverage!!!



'The cable news wars have only escalated with the lead in to the 2016 presidential election. One network has made drastic changes in an attempt to increase their ratings, but have failed to gain much traction.

In the world of American news media, three networks fight for supremacy, with each carving out their own special niche to appeal to a portion of the audience. Each week, Nielsen Media Research releases the ratings for all of the TV networks, cable news included. As The New York Times reported on Dec. 30, the left leaning MSNBC is still struggling among its competitors.

As expected, the conservative Fox News continued its ratings dominance, securing their 14th straight year as the number one cable news network in the country. Fox News' primetime numbers increased by three percent, pulling in just under 1.8 million total viewers. In comparison, MSNBC grabbed 559,000 total viewers in the primetime hours. CNN landed in the middle of the pack, with an average of 712,000 viewers during primetime. In the much coveted demographic of viewers between 25-54 years old, Fox News dwarfed the competition. With 339,000, Fox News jumped 13 percent compared to the previous year. MSNBC, on the other hand, was down 19 percent with the demo in total day viewership, and down 18 percent with the demo during primetime.'>>>

http://www.examiner.com/article/msnbc-ends-2015-with-record-low-ratings-after-24-7-donald-trump-coverage
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MSNBC ends 2015 with record low ratings after 24/7 Donald Trump coverage!!! (Original Post) elleng Dec 2015 OP
Good, they deserve it The Velveteen Ocelot Dec 2015 #1
Was gonna say the same thing... stopped watchin completely after they canned Ed. InAbLuEsTaTe Dec 2015 #23
They deserve the low ratings. Putting Trumps rallies so much and for long periods of times riversedge Dec 2015 #2
No surprise ther since they are Fox News now FloridaBlues Dec 2015 #3
Surprise, surprise.... femmocrat Dec 2015 #4
Explaining away Trump coverage with "ratings" is bs. I'd love to see them prove that their ratings merrily Dec 2015 #5
You'd never know that hanging out around here. Munificence Dec 2015 #35
Why then do I keep seeing OPs saying Fox is done, their viewers are dying, etc.? Does not seem so.. monmouth4 Dec 2015 #6
None of those numbers, including Fox's, are any good. The article in the OP is confusing Bluenorthwest Dec 2015 #16
Thank you so much for making sense of this. mahina Dec 2015 #27
TY Bluenorthwest. That explains it...n/t monmouth4 Dec 2015 #28
You know how every hotel/motel room fredamae Dec 2015 #17
It could affect ratings in the sense that it might condition people to watch FOX. Gidney N Cloyd Dec 2015 #18
Well, wouldn't fredamae Dec 2015 #29
Wouldn't count. Mostly because no demographics = no ratings. Gidney N Cloyd Dec 2015 #32
Thanks! :) I understand n/t fredamae Dec 2015 #34
No, nice try though. frankieallen Dec 2015 #36
Fox news actually reports some news. gvstn Dec 2015 #25
One Morning Joe Scum bragged about the move right Funtatlaguy Dec 2015 #7
Their ownership tells it all. Wellstone ruled Dec 2015 #8
I thought they were claiming ratings was the reason they... wildbilln864 Dec 2015 #9
I am sure Comcast don't give a fuck rurallib Dec 2015 #10
I'm sick of them too. Manifestor_of_Light Dec 2015 #11
Have not been watching at all. Sad. 7wo7rees Dec 2015 #12
Whenever they show trumpster I turn MSNBC off. kimbutgar Dec 2015 #13
M$NBC "Left Leaning"? fredamae Dec 2015 #14
good catch UTUSN Dec 2015 #15
Matthews got bored in 2015, too WhaTHellsgoingonhere Dec 2015 #19
maybe theyre trying to make the station fail? saturnsring Dec 2015 #20
Maddow deserves better. geomon666 Dec 2015 #21
Thanks Phil Griffin And Comcast.....Not! colsohlibgal Dec 2015 #22
I change the channel every time they show him. Not because of resistance but ennui renate Dec 2015 #24
I don't watch any cable news. I read. underthematrix Dec 2015 #26
When will MSNBC learn that people who love Fox will watch the real thing? Vinca Dec 2015 #30
They could totally fix this by extending Morning Joe by another 6 hours. jeff47 Dec 2015 #31
I think the cable news networks are just tools to allow the media monopolies to betterdemsonly Dec 2015 #33
Ha ha!!!! Initech Dec 2015 #37

The Velveteen Ocelot

(115,714 posts)
1. Good, they deserve it
Wed Dec 30, 2015, 09:53 PM
Dec 2015

for totally fucking up their entire lineup, getting rid of their best people and showing All Trump All The Time.

riversedge

(70,239 posts)
2. They deserve the low ratings. Putting Trumps rallies so much and for long periods of times
Wed Dec 30, 2015, 09:54 PM
Dec 2015

is beyond the pale.

merrily

(45,251 posts)
5. Explaining away Trump coverage with "ratings" is bs. I'd love to see them prove that their ratings
Wed Dec 30, 2015, 10:01 PM
Dec 2015

go down when they talk about Sanders or O'Malley. They are thought of as a network primarily for Democrats. Democrats are not hungry to hear Trump's latest slur repeated and dissected from 5 am to midnight.

Munificence

(493 posts)
35. You'd never know that hanging out around here.
Thu Dec 31, 2015, 01:56 PM
Dec 2015
"Democrats are not hungry to hear Trump's latest slur repeated and dissected from 5 am to midnight"

I am surprised that I have not seen a "Trump" section added in between "Welcome & Help" and "Latest Breaking News".

















 

Bluenorthwest

(45,319 posts)
16. None of those numbers, including Fox's, are any good. The article in the OP is confusing
Wed Dec 30, 2015, 11:00 PM
Dec 2015

because it mentions 'three networks' then talks about cable outlets which are not the three networks. The news programming on each of the three broadcast networks each night is in the millions, week of December 14: NBC 8,830,000 ABC: 8,396,000 CBS 7,355,000. So 24.5 million people are watching the news on those three. What was Fox's average? 1.8 million? If we combined all the cable outlets into one big audience it would still be a fraction of CBS viewership alone.
The other huge element is demographic. These cold viewer numbers count everyone, the real deal is the 25-54 age group in which Fox really fails. CBS News, for example, has in demo totals as large as Fox News entire viewership. Not good.

1.8, or 'just under 1.8' million is not that many people in television terms. And that's their peak cheese. Most of their programming and most cable commentary programming in general is so scantly watched it is hard to call it mass media without snickering in my cuff.

mahina

(17,662 posts)
27. Thank you so much for making sense of this.
Thu Dec 31, 2015, 06:28 AM
Dec 2015

I feel better but more importantly, you've clarified some confusing data. Mahalo for that.

fredamae

(4,458 posts)
17. You know how every hotel/motel room
Wed Dec 30, 2015, 11:05 PM
Dec 2015

and restaurant, and gas station, and bar and and and has FOX News on? I wonder if that pushes up their ratings..the damn channel is on every where all the time...it would appear as tho a lot more people watch FOX when they aren't.
That's one huge difference and advantage over the other infotainment cable news outlets I see for FOX over the rest...

Gidney N Cloyd

(19,838 posts)
18. It could affect ratings in the sense that it might condition people to watch FOX.
Wed Dec 30, 2015, 11:21 PM
Dec 2015

No ratings would actually be gathered from the audiences in waiting rooms, etc., but those who are actually in "Neilsen families" might become more inclined from public exposure to watch it at home where it counts.

fredamae

(4,458 posts)
29. Well, wouldn't
Thu Dec 31, 2015, 09:17 AM
Dec 2015

hosp rooms/wait rooms etc at least count as One household? That's the advantage. Not that every person is claimed as a viewer - but rather every cable connection?
I don't know what criteria they use as a measure...but If my question is at all applicable...these "extra FOX viewers" could skew the results. "Popularity" even If false-also skews the mind...."everybody else watches FOX-they must know" sheeple.
And in some parts of the country-FOX is All they have access to...as "some people" have stated

gvstn

(2,805 posts)
25. Fox news actually reports some news.
Thu Dec 31, 2015, 04:28 AM
Dec 2015

CNN picks three stories a day and repeats over and over again. MSNBC is political crap all day every day.

If CNN went back to reporting actual news maybe they would get back into gas stations and such.

Fox wins because it tells you the news and slips in its political crap and the goes back to the news. The others don't seem to get the formula.

Everytime I hear we have 24/7 time to fill, I say well there is plenty to learn in those hours. It does not have to be all political "debate".

Funtatlaguy

(10,877 posts)
7. One Morning Joe Scum bragged about the move right
Wed Dec 30, 2015, 10:05 PM
Dec 2015

He was talking about how he had helped management decide to get rid of their liberal image and become more "mainstream".
He doesn't like Rachel and he despises Lawrence? They are prob next on chopping block.
They don't care about ratings on msnbc. Just can't offend corporate overlords.

 

Wellstone ruled

(34,661 posts)
8. Their ownership tells it all.
Wed Dec 30, 2015, 10:12 PM
Dec 2015

Should be renamed Comcast. One of the most dislike Cable providers in History.

rurallib

(62,416 posts)
10. I am sure Comcast don't give a fuck
Wed Dec 30, 2015, 10:22 PM
Dec 2015

their mission is not eyeballs. Their mission is to control the news. Mission accomplished

 

Manifestor_of_Light

(21,046 posts)
11. I'm sick of them too.
Wed Dec 30, 2015, 10:26 PM
Dec 2015

I get better news from Thom Hartmann on RT five nights a week (The Big Picture With Thom Hartmann) at 6 pm Central.

And Al Jazeera America has better and more objective news as well.

7wo7rees

(5,128 posts)
12. Have not been watching at all. Sad.
Wed Dec 30, 2015, 10:33 PM
Dec 2015

Sat and Sun mornings kinda were ok. Evenings with Chris, O'Donnell and Rachael. Throwing out Ed, bad move.

The early morning fun fest with Joe and Mika or Mika and Joe. God help us all,...............

We don't watch MSNBC anymore..........

Sounds like a song maybe.....,.....

fredamae

(4,458 posts)
14. M$NBC "Left Leaning"?
Wed Dec 30, 2015, 10:58 PM
Dec 2015

How disingenuous of this competitor to offer such green manure..... lol
The Reason that they are Still struggling is because they decided to go lean Waaaay further right and dumped a bunch of great people.

If "lacking Andy" wants seriously to get viewers back they may want to offer some quality investigative journalism and be watchdogs of the govt for the people as intended.
Net Neutrality, Police Abuse, Income Inequality, TPP, in depth reports on Congress and legislative intent, wall street crimes, keystone, climate change and the environment, GOP racism/fascism, state governments/ethics/corruption etc, etc, etc.

colsohlibgal

(5,275 posts)
22. Thanks Phil Griffin And Comcast.....Not!
Thu Dec 31, 2015, 12:22 AM
Dec 2015

The good news for me and others is Wi-Fi enabled DVD players. I watch Thom, Cenk, get needed Pap attacks and more right on my TV. I hope Olberman comes back soon then all would be good.

I have lost a bit of respect for Rachel Maddow and Lawrence O'Donnell....who have toed the line to stay on the air; no TPP talk and other parameters. I already lost respect for Tweety, ever since his get a room moment gushing about Dubya during that fake victory landing on the aircraft carrier.

renate

(13,776 posts)
24. I change the channel every time they show him. Not because of resistance but ennui
Thu Dec 31, 2015, 04:04 AM
Dec 2015

It's NOT PLEASANT for a person of average-and-above intelligence to watch him. Why don't they realize this?

I'm happy to watch the talking heads talk about him, but his in-person campaign appearances are actually super super boring. ME ME ME ME ME ME. YAWN YAWN YAWN YAWN YAWN YAWN.

jeff47

(26,549 posts)
31. They could totally fix this by extending Morning Joe by another 6 hours.
Thu Dec 31, 2015, 11:38 AM
Dec 2015

Followed by more prison documentaries. I'm sure their viewership would skyrocket!!!

 

betterdemsonly

(1,967 posts)
33. I think the cable news networks are just tools to allow the media monopolies to
Thu Dec 31, 2015, 11:59 AM
Dec 2015

keep the politicians under control. I really believe nothing will improve in the US until they are broken up.

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