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THE GUARDIAN: Let the record reflect: the American people are a bunch of suckers.
“Weapons of mass destruction.” “I did not have sexual relations with that woman.” “Read my lips.” “I am not a crook.” “We still seek no wider war.” And these whoppers are merely a sampling from a handful of recent presidents. To strike the broad pure vein of American credulity one need dig only a bit to turn up such gems as Wilbert Lee “Pappy” O’Daniel of Fort Worth, Texas, a Depression-era salesman for the Burrus Mill and Elevator Company, producer of Light Crust Flour. In the early 30s, O’Daniel began hosting a radio show featuring the soon-to-be famous Bob Wills and the Light Crust Doughboys, though O’Daniel’s soothing, fatherly voice and easily digestible patter quickly became the real draw of the show. At 12.30 each weekday the broadcast opened with a country matron’s request to “please pass the biscuits, Pappy”. For the next 15 minutes, listeners – many of them housewives taking a midday break – were treated to twangy renditions of gospel and hillbilly tunes, interspersed with Pappy reading scripture, ad copy for Light Crust Flour, sentimental poems, and tributes to motherhood, Texas heroes, and good Christian living. His popularity grew to the point that he left Burrus Mill and started his own company, Hillbilly Flour, and began blasting his show over the 100,000 watts of XEPN, a pirate radio station across the border in Mexico.
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The effect was electric. O’Daniel had what would later be known as “name recognition”; everyone had heard, or at least heard of, Pappy. Crowds of 20,000 or more turned out for his rallies, and more than once mobs of fans forced his caravan to an unscheduled stop so they could hear the “common citizen’s candidate” rail on professional politicians, recite scripture, and plug Hillbilly Flour. An evangelical fervor was present from the start, fanned by the candidate’s Christian oratory and old-timey gospel music. The prominent Baptist minister J Frank Norris compared Pappy to Moses, predicting he would lead the country back to its Christian roots. As one historian wrote:
The O’Daniel rallies appealed to the same deep human instinct and provided the same emotional outlets which the camp meeting formerly offered. Here again was the chance to enjoy the thrill and glory of a martial movement without risking any physical bloodshed. Christ was still the hero and Satan still the enemy, but … Christ’s good, which had previously radiated from the camp-meeting preacher, was now represented by the flour-salesman. Satan’s evil, previously attached to that abhorred aristocracy which had been the pioneer’s European superior, was now found to reside in the professional politician.
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In the arsenal of the phony, the politics of God is one of the deadliest punches to the sweet spot of the American mind. Citizens capable of the most acute analysis in other areas of their lives – regarding finance, say, or electronics, or the infinitely complex variables of fantasy sports leagues – are reduced to blithering dupes when exposed to the Christian pitch. Something spooky happens to that excellent American mind that brought us moon landings and the silicon chip and the wonderful stuff that saves our kids from polio. No matter if the candidate has had three or four wives or fired thousands of workers or dropped biblical plagues of bombs on rice farmers and sheep herders, merely saying the magic words makes it so. Christian values. Strong for Jesus. In God we trust, and all the rest. Incantations that render large chunks of the electorate as dazed and vulnerable as pre-contact tribesmen from the deepest Amazon hearing a transistor radio for the first time.
oh yes, there is more:
http://www.theguardian.com/us-news/2016/feb/13/american-politics-election-voters-suckers?CMP=twt_gu
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