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brooklynite

(94,598 posts)
Mon Feb 22, 2016, 10:53 AM Feb 2016

Could 'ghost restaurants' be the death of traditional restaurant delivery?

Crain's New York Business:

Eight restaurants. Two kitchens. One company. Zero storefronts.That’s the formula one food business has used to make and deliver 7,500 meals a week and generate millions of dollars in revenue.“We’re fulfilling a demand that’s not being filled,” said Peter Schatzberg, 39, a founder and partner of Green Summit Group. “Consumer preferences are changing faster than what others are willing to adapt to.”

The eight brands exist only online, delivering in midtown Manhattan and Williamsburg, Brooklyn, and are a part of a growing food takeout industry dominated by Grubhub. The delivery platform, which includes Seamless, served $2.4 billion of food in 2015 and helped Green Summit grow with a line of financial support.

Without the burden of managing retail spaces, Green Summit can quickly cater to fast-evolving consumer preferences and deliver higher returns to its owners. The company sells its salads, sandwiches, burritos, Pan-Asian rice bowls, meatball subs, milkshakes and juices under brands that exist only as logos on paper bags and websites: Authentic, ’Leafage, Butcher Block, Maya Blue, Braised, Bushwick, Grind Meatballs and Crust Deli.

Unlike the company’s brick-and-mortar competitors, Green Summit can shift menu items and create a branded online-only “restaurant” that appeals to the flavor of the moment—whether it’s low-carb, low-fat, gluten-free, or all things bacon.“Variety is key,” said Schatzberg. “There’s variety in terms of ethnicity in cuisine types, but also along the healthy spectrum. If you can have vegan, vegetarian, chicken and shrimp, you can cater to a broader audience. It’s a variety of categories, and variety within categories.”
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Could 'ghost restaurants' be the death of traditional restaurant delivery? (Original Post) brooklynite Feb 2016 OP
Funny - I was literally just thinking this would be an awesome idea a few weeks ago. nt Lucky Luciano Feb 2016 #1
I'm testing a smaller local concept like this right now GreatGazoo Feb 2016 #2
I love business innovation like this. I love free enterprise's efficiency Bucky Feb 2016 #3
They better be paying their deliverymen a decent wage, though. randome Feb 2016 #4
That and the kitchen staff... Glassunion Feb 2016 #8
Bookmarked for later. NaturalHigh Feb 2016 #5
This message was self-deleted by its author Oneironaut Feb 2016 #6
Brilliant! Glassunion Feb 2016 #7

GreatGazoo

(3,937 posts)
2. I'm testing a smaller local concept like this right now
Mon Feb 22, 2016, 01:27 PM
Feb 2016

We can plug in produce from local farms as it becomes available.

It is rumored that "Plated" and those guys (IKEA-style you-assemble meals) aren't making money but ready to eat delivery seems to be the right combo. And I love that we can offer variety on the fly, have guest cooks and leverage social media.

Thanks for the link, good reading!

 

randome

(34,845 posts)
4. They better be paying their deliverymen a decent wage, though.
Mon Feb 22, 2016, 01:34 PM
Feb 2016

[hr][font color="blue"][center]Birds are territorial creatures.
The lyrics to the songbird's melodious trill go something like this:
"Stay out of my territory or I'll PECK YOUR GODDAMNED EYES OUT!"
[/center][/font][hr]

Glassunion

(10,201 posts)
8. That and the kitchen staff...
Mon Feb 22, 2016, 02:32 PM
Feb 2016

It is a fantastic idea, with much lower overhead than a traditional restaurant. Hopefully the owners don't get too greedy and keep it all while paying crap wages.

Response to brooklynite (Original post)

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