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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCould 'ghost restaurants' be the death of traditional restaurant delivery?
Crain's New York Business:The eight brands exist only online, delivering in midtown Manhattan and Williamsburg, Brooklyn, and are a part of a growing food takeout industry dominated by Grubhub. The delivery platform, which includes Seamless, served $2.4 billion of food in 2015 and helped Green Summit grow with a line of financial support.
Without the burden of managing retail spaces, Green Summit can quickly cater to fast-evolving consumer preferences and deliver higher returns to its owners. The company sells its salads, sandwiches, burritos, Pan-Asian rice bowls, meatball subs, milkshakes and juices under brands that exist only as logos on paper bags and websites: Authentic, Leafage, Butcher Block, Maya Blue, Braised, Bushwick, Grind Meatballs and Crust Deli.
Unlike the companys brick-and-mortar competitors, Green Summit can shift menu items and create a branded online-only restaurant that appeals to the flavor of the momentwhether its low-carb, low-fat, gluten-free, or all things bacon.Variety is key, said Schatzberg. Theres variety in terms of ethnicity in cuisine types, but also along the healthy spectrum. If you can have vegan, vegetarian, chicken and shrimp, you can cater to a broader audience. Its a variety of categories, and variety within categories.
Lucky Luciano
(11,257 posts)GreatGazoo
(3,937 posts)We can plug in produce from local farms as it becomes available.
It is rumored that "Plated" and those guys (IKEA-style you-assemble meals) aren't making money but ready to eat delivery seems to be the right combo. And I love that we can offer variety on the fly, have guest cooks and leverage social media.
Thanks for the link, good reading!
Bucky
(54,027 posts)randome
(34,845 posts)[hr][font color="blue"][center]Birds are territorial creatures.
The lyrics to the songbird's melodious trill go something like this:
"Stay out of my territory or I'll PECK YOUR GODDAMNED EYES OUT!"[/center][/font][hr]
Glassunion
(10,201 posts)It is a fantastic idea, with much lower overhead than a traditional restaurant. Hopefully the owners don't get too greedy and keep it all while paying crap wages.
NaturalHigh
(12,778 posts)Response to brooklynite (Original post)
Oneironaut This message was self-deleted by its author.
Glassunion
(10,201 posts)I love this idea.