"All Natural?" Yeah right...

Four companies that market skin care products, shampoos, and sunscreens online have agreed to settle FTC charges that they falsely claimed that their products were "all natural" or "100% natural," despite the fact that they contain synthetic ingredients. [Four companies agree to stop falsely promoting their personal-care products as "all natural" or "100% natural"; fifth is charged in Commission complaint. FTC news release, April 12, 2016] Under the proposed settlements, each of the four companies is barred from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental, or health claims it makes. The Commission has issued a complaint against a fifth company for making similar claims. Jessica Rich, Director of the FTC's Bureau of Consumer Protection, said that "all natural" and "100% natural" mean that the product must not contain artificial ingredients. In response to a citizen petition, the FDA is reviewing the use of "natural" claims in labeling.

https://www.ftc.gov/news-events/press-releases/2016/04/four-companies-agree-stop-falsely-promoting-their-personal-care

http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm456090.htm