Though it was the first to publicly state its stance on full trans-inclusion in public bathrooms, Target is now being joined by other retailers who are starting to weigh in on the question of trans rights.

Early last month, in the face of anti-LGBT legislation out of North Carolina and Mississippi, Target released a statement affirming its commitment to allowing trans people to use whatever bathroom makes them feel comfortable.

Though many praised the announcement, some customers, spurred on by the conservative hate group American Family Association, vowed to boycott the store until it changed its policy. Now, other brands have begun to voice their opinions on the matter.

Starbucks, Hudson’s Bay Co.—parent company to Lord & Taylor and Saks Fifth Avenue—and Barnes & Noble have all come out in support of trans people’s rights to use the bathrooms that best align with their gender identities.