First of all, we will set the rules...

We do not take sides. We give each side equal time. We do not worry ourselves with what they are saying. They may be lying? Or they may say horrendous, outlandish bullshit? It is not our job to call them on it. It is the voters that will decide. If they are good citizens and good Americans, we trust they will have the wisdom, to go with their brain and gut, and will vote in the best interests of themselves and their fellow citizens.

A large part of advertising revenues are made during the length of campaigns. We have a special need, as a corporate media, to pay for our advertising space, and our reporters, and newsmen. We try at all times to keep the horse-race going, by using reputable polls, that show the race is tied or very close. Then, on election day, the people will vote with all their ignorance and glory.

But, campaigns are a life-source for us. We cannot just talk about important things. Who are we to decide what is important and what the people might need to know? We are the media. We are fair and balanced.