Conversely, in different contexts, illeism can be used to reinforce self-promotion, as used to sometimes comic effect by Bob Dole throughout his political career.[2] This was particularly made notable during the United States presidential election, 1996 and lampooned broadly in popular media for years afterwards.

Similarly illeism is used with an air of grandeur, to give the speaker lofty airs. Idiosyncratic and conceited people are known to either use or are lampooned as using illeism to puff themselves up or illustrate their egoism. The artist Salvador Dalí used illeism throughout his interview with Mike Wallace on The Mike Wallace Interview, punctuating it with "Dalí is immortal and will not die," although this may have been a reference to the legacy of his art rather than his actual self. The wrestler The Rock was notorious for this, mainly to enhance his persona to a superhuman level. Deepanjana Pal of Firstpost noted that speaking in the third person "is a classic technique used by generations of Bollywood scriptwriters to establish a character’s aristocracy, power and gravitas."[3] Conversely, third-person self referral can be associated with self-irony and not taking oneself too seriously (since the excessive use of pronoun "I" is often seen as a sign of narcissism and egocentrism[4]), as well as with eccentricity in general.
https://en.wikipedia.org/wiki/Illeism