Telemundo Refuses to Air SAG-AFTRA Ad About Language Equity

The union wants Spanish-speaking performers at the Comcast-owned network to receive the same pay and benefits as counterparts at sister company NBC, but the broadcaster refuses to air an anti-Telemundo spot.

SAG-AFTRA has upped the pressure in its campaign to unionize Telemundo by airing a 30-second advocacy spot on Spanish-language stations in Miami, New York and Los Angeles, after Telemundo itself refused to air the ad.

“Telemundo’s decision to censor 30 seconds of truthful commentary about its working conditions shows just how averse it is to having a transparent discussion about its refusal to fairly compensate Spanish-speaking performers,” said the union in a statement. “SAG-AFTRA’s goal is to ensure all talent, regardless of their race, ethnicity or language, have fair wages and certain protections. As a leading voice for the Hispanic American community, this should be Telemundo’s priority as well.”

A Telemundo spokesperson responded, “After legal review, we have concluded the ad did not pass legal standards for issue-based advertisement.”


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