At Fox News, Election Year’s Big Ratings Mask Many Wrinkles
http://www.bloomberg.com/news/articles/2016-08-24/at-fox-news-election-year-s-big-ratings-mask-lots-of-wrinkles
"21st Century Fox Inc. has a problem at its news channel that isnt Roger Ailes: the networks aging audience.
Fox Newss average prime-time viewer was 68 in the second quarter, according to Nielsen data the network pointed to, and has been above 65 for years. That tarnishes whats likely to be the best year ever for Fox News, the most-watched cable channel in the U.S. during the presidential election season. Audiences at CNN and MSNBC are also in their 60s, but they are younger on average than Foxs and in some ways more attractive to advertisers.
Fox is rebuilding the leadership of its prized cable channel, the most profitable part of Rupert Murdochs media empire. Sexual harassment allegations led to the resignation of its 76-year-old founding chief executive Ailes, and now Fox News is being led by Murdoch, 85. The controversy adds to the networks challenges as it tries to improve its standing with younger viewers, knowing historys best-ever cable news cycle wont last forever."