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Demonaut

(8,924 posts) Mon Sep 26, 2016, 09:02 AM Sep 2016

0

what's with the GE (General Electric) ads on TV?, (woman engineer, new male employee explaining his

Last edited Mon Sep 26, 2016, 09:39 AM - Edit history (1)

job), are they looking for people?, what is their message?

or are they using advertising dollars as influence?

12 replies

= new reply since forum marked as read

Highlight:

what's with the GE (General Electric) ads on TV?, (woman engineer, new male employee explaining his (Original Post) Demonaut Sep 2016 OP

Rebranding as a tech company Loki Liesmith Sep 2016 #1

The campaign is aimed at millennial job candidates, and is trying to show GE as both a Brickbat Sep 2016 #2

Award for most annoying and unnecessesary ad ever? BSdetect Sep 2016 #3

I think they are funny. OP - branding and the nerd is the guy underpants Sep 2016 #8

Also, that engineer is a woman. Brickbat Sep 2016 #4

Yes that was offensive exboyfil Sep 2016 #6

fixed it, no offense meant Demonaut Sep 2016 #9

Thanks for changing it. Brickbat Sep 2016 #10

To have a say on news commentary OneBlueDotBama Sep 2016 #5

Image advertising Sherman A1 Sep 2016 #7

to many folks ge means stoves and fridges....and that is not them anymore dembotoz Sep 2016 #11

Does GE still pay no income tax? world wide wally Sep 2016 #12

Loki Liesmith

(4,602 posts)

1. Rebranding as a tech company

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:09 AM

Sep 2016

Hey, Bell Labs invented the transistor.

Brickbat

(19,339 posts)

2. The campaign is aimed at millennial job candidates, and is trying to show GE as both a

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:09 AM

Sep 2016

manufacturing giant ("we're global yet stable!&quot and nimble high-tech innovator ("come work for us, not fly-by-night startups!&quot .

BSdetect

(8,998 posts)

3. Award for most annoying and unnecessesary ad ever?

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:13 AM

Sep 2016

Seems that only idiots are trying to get jobs at GE with the completely wrong approach? If you take the ad to its logical conclusion.

underpants

(182,868 posts)

8. I think they are funny. OP - branding and the nerd is the guy

Reply to BSdetect (Reply #3)

Mon Sep 26, 2016, 09:29 AM

Sep 2016

not the person working at GE. She's cute too.

Brickbat

(19,339 posts)

4. Also, that engineer is a woman.

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:13 AM

Sep 2016

exboyfil

(17,865 posts)

6. Yes that was offensive

Reply to Brickbat (Reply #4)

Mon Sep 26, 2016, 09:21 AM

Sep 2016

Given my daughter graduated in Mechanical Engineering in May.

Demonaut

(8,924 posts)

9. fixed it, no offense meant

Reply to Brickbat (Reply #4)

Mon Sep 26, 2016, 09:40 AM

Sep 2016

Brickbat

(19,339 posts)

10. Thanks for changing it.

Reply to Demonaut (Reply #9)

Mon Sep 26, 2016, 09:42 AM

Sep 2016

OneBlueDotBama

(1,385 posts)

5. To have a say on news commentary

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:14 AM

Sep 2016

They sold off their home appliance division to Electrolux. Northrop Grumman, Koch etc all buy ads for no other reason to push their political agendas. Unless you have the need for a locomotive, fighter jet,or refueling tanker, their ads are falling on deaf ears.

Sherman A1

(38,958 posts)

7. Image advertising

Reply to OneBlueDotBama (Reply #5)

Mon Sep 26, 2016, 09:24 AM

Sep 2016

perhaps it is sometimes not good at what it purports to do, but image adverting nonetheless.

dembotoz

(16,825 posts)

11. to many folks ge means stoves and fridges....and that is not them anymore

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 09:59 AM

Sep 2016

my best friend works for a company swallowed by ge....very high tech, very state of the art.

maybe an image upgrade will improve stock prices....buy some of our stock we are very modern.

maybe in image upgrade will help with talent recruitment....work for us...we do cool shit

they do not have a reputation for wasting money so there must be some reason

world wide wally

(21,752 posts)

12. Does GE still pay no income tax?

Reply to Demonaut (Original post)

Mon Sep 26, 2016, 10:23 AM

Sep 2016

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