Donald Trump crammed a lot into his first video address as the president-elect—about trade agreements, jobs, and visa programs. But his most important words were largely glossed over at the end: “I will provide more updates in the coming days as we work together to Make America Great Again.”

Released directly on YouTube (GOOG, GOOGL) and Facebook (FB), Trump’s video address again bypassed traditional media outlets—and annoying (to him) press conferences—by using Silicon Valley’s platforms to get his message directly to the public, as he did throughout his campaign on Twitter (TWTR) and Facebook. With that casual promise of more to come, his first “Transition 2017” post was likely the subtle debut of “Trump TV.”...

To some, this unexpected launch of Trump TV may seem like a version of an Orwellian state-sponsored media, a direct line from Number One to his subjects. The feed, needless to say, will be the musings of a politician without context, reporting, moderation, or opposing viewpoints. But existing in the framework of American society, First Amendment, and other Facebook and YouTube videos adjacent in newsfeeds, Trump TV wears the more familiar clothes of a politician on a soapbox than Big Brother....

The president-elect has already said he wants to continue his rallies, and The New York Times reported that his aides are trying to figure out how that’s possible. This would be a way for Trump to talk directly to people and still maintain a busy schedule. He could speak to the camera, whether scripted or off-the-cuff, for a quick video on YouTube, Facebook, and Instagram, shot by an aide, similar to the brief videos he’s done over the years from his desk at Trump tower.