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Apple Yanks Mac Virus Immunity Claims From Website: Removing 'Reality Distortion' A Good PR Move?
http://www.ibtimes.com/articles/356100/20120625/apple-mac-virus-immunity-website-reality-distortion.htmApple quietly lifted part of Steve Jobs' famous "reality distortion field" on Sunday, switching out a statement that claimed its Mac computers were completely immune to viruses with a less-forward statement: "It's built to be safe."
Security company Sophos highlighted the changes in its Naked Security blog.
Andy Hertzfeld, a former Apple engineer currently with Google, explains that Jobs' "reality distortion field was a confounding melange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand." Spin played a big role in Apple's marketing strategy, but Apple has little to stand on by calling its Macs completely watertight when, simply, they are not.
Security company Sophos highlighted the changes in its Naked Security blog.
Andy Hertzfeld, a former Apple engineer currently with Google, explains that Jobs' "reality distortion field was a confounding melange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand." Spin played a big role in Apple's marketing strategy, but Apple has little to stand on by calling its Macs completely watertight when, simply, they are not.
More at link and... use Linux.
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