To wit: show the American people that Mitt Romney’s just… a human being, like everybody else. Not that Romney should pretend to anything that he’s not. As Mickey put it:

Note that this does not require that Romney show he’s a man of the people, down with NASCAR etc. No pork rinds are required. In fact, trying desperately to appear non-upperclass is likely to reinforce Romney’s more fundamental problem. A simulacrum can eat pork rinds, if you program it properly.
http://www.redstate.com/...
http://dailycaller.com/2012/06/22/what-romney-needs-to-do/