General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe Hippies Have Won
Consider granola: The word used to be a derogatory term. Now its a supermarket category worth nearly $2 billion a year. Kombucha was something your art teacher might have made in her basement. The company GTs Kombucha brews more than a million bottles annually and sells many of them at Walmart and Safeway. And almond milk? You can add it to your drink at 15,000 Starbucks locations for 60 cents.
Just as yoga and meditation have gone mainstream (and lets not get started on designer Birkenstocks), so have ideas and products surrounding health, wellness and eating that play like a flashback to the early 1970s.
Co-op staples of that time the miso, tahini, dates, seeds, turmeric and ginger that were absorbed from other cultures and populated the Moosewood restaurant cookbooks now make appearances at some of the most innovative restaurants in the country, where menus are built around vegetables and heritage grains. Vegetarianism and veganism are on the rise; and kale, the bacon of the clean-eating moment, is now routinely heaped on salad plates across the land.
https://www.nytimes.com/2017/04/04/dining/health-food-hippies-restaurants-vegetarian.html
2naSalit
(86,646 posts)I was musing about this a few days ago.
randr
(12,412 posts)<iframe width="640" height="360" src="
" frameborder="0" allowfullscreen></iframe>cilla4progress
(24,736 posts)lunasun
(21,646 posts)because it's selling. That's how it's a win. I see it in target and the convienent mart. It's not just more millenials now
Kids are buying a lot and I think it better Starbucks than McDonald's . Granola vs fries . Good on the young consumers raised right.
We have a big veggie fest in Illinois . The people that like hippie stuff to eat are many , it's always crowded
Buzz cook
(2,472 posts)Commercialization of some products associated with hippies doesn't mean that hippies have won. More true when those products are ruined by the process.
As an example granola was developed as an easy DIY breakfast food that wasn't as bad for you as frosted flakes or count chocula. But once in the hands of industry granola became saturated with sugars and chemicals so that now it is frequently worse for you than the cereals it was meant to replace.
The hippies haven't won, but we're still fighting.