I think that there is a new White House Staff position created for the Trump era - Poofer

The duties entail the following daily activities - puff him up, shield him from, build him up. Must have good social media skills and internet search capabilities to identify anti trump protests. If one is identified that warrants press coverage, one must have the ability to plan an alternate rally style event, at a moments notice, to take the presidents mind off all of the haters and make him feel loved.

Kim Jong Un, also has a poofer.