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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAndy Lack wants to make MSNBC more conservative -HuffPo
WASHINGTON ― On Friday, readers of the new morning email put out by Mike Allen awoke to a little nugget of news. One of your favorites is getting their own MSNBC show, he teased in the subject line.That new host was none other than Nicolle Wallace, a former spokeswoman for President George W. Bush and, later, the 2008 presidential campaign of John McCain and Sarah Palin.New York magazine reported hours later that conservative activist and radio host Hugh Hewitt, already a regular contributor to MSNBC, was in talks with the network about a weekend show.
But from inside, the news about Wallace and Hewitt was seen as just two more steps toward the full execution of the vision of Andy Lack, the NBC News executive who oversees MSNBC. He has made quite clear his plan to move the cable news network away from its bedrock liberalism and toward a more centrist approach personified by Brian Williams or even in a conservative bent, as typified by hosts like Megyn Kelly or Greta Van Susteren, who Lack brought over from Fox News.
Noah Oppenheim, Lacks new deputy who has a long history of provocative right-wing journalism, is shepherding in the changes which have coincidentally made MSNBC look much whiter. But Lack, in seeking to make this vision a reality, has an unusual problem for a TV executive: sky-high ratings.
Hayes, Maddow, ODonnell ― the entire primetime lineup is doing record numbers and Lack cant stand it. It makes him furious, said one well-placed MSNBC source, echoing the sentiment of many other insiders who spoke to HuffPost only on the condition of anonymity. (An NBC spokesman said Lack is happy with the high ratings.)
http://www.huffingtonpost.com/entry/andy-lack-msnbc-donald-trump_us_5907422de4b0bb2d086fb7a8?ncid=engmodushpmg00000004
Vinca
(50,302 posts)I wish Al Gore hadn't sold Current TV.
octoberlib
(14,971 posts)OnDoutside
(19,969 posts)an already competitive right wing market ? I would have thought being the no 1 liberal channel would be commercially better.
Blue_Tires
(55,445 posts)Trump said he was going to shut out the news outlets that didn't fall in line... So it's either "go along", or "get left behind"
OnDoutside
(19,969 posts)and benefit from a Democratic win.
bettyellen
(47,209 posts)Going along with this crap is a losing proposition.
Johonny
(20,880 posts)Cable news is terrible in general anyways.
LyndaG
(683 posts)Why tamper with success? Does he think he might lure over Fox viewers who are disappointed in the recent firing? Risky.
octoberlib
(14,971 posts)that MSNBC has gotten whiter and more conservative.
octoberlib
(14,971 posts)When conservative media critics point to the liberal media, that often includes morning television like NBCs Today Show. But heres an interesting fact that may or may not help change that: Oppenheim has a serious background in conservative media.
Before his previous stint with Today, Oppenheim ran the extraordinarily conservative Scarborough Country on MSNBC, years before Joe Scarborough became a more centrist-type punching bag for right-wing media.
Further adding to Oppenheims conservative credentials is a 2004 report from the New York Observer that alleged he left MSNBC (and presumably moved over to NBC daytime) after network bigwigs complained about an article he wrote for the Bush White Houses favorite magazine, The Weekly Standard, bashing Iraq War reporters as hoping for failure:
That wasnt the first time Oppenheim had written for the neoconservative publication. In the years before that piece, the TV vet reviewed a Dinesh DSouza book, took on affirmative action at Harvard University (his alma mater), and critiqued the ambivalence of Muslim-American groups in fighting radical Islamism five months after the 9/11 attacks.
http://www.mediaite.com/tv/today-shows-new-chief-has-long-background-in-conservative-media/
csziggy
(34,137 posts)Reporters like Rachel Maddow, Joy Reid, Chris Hayes, Lawrence O'Donnell, Katie Tur and their ilk do not accept ignoring the truth under orders from above.
Maybe the Obama foundation should consider financing a liberal news channel and hire the real reporters that might be forced out of MSNBC or who have been without a home since Air America folded.
Our other choice will be to stream channels such as Free Speech TV and pump up their ratings.
Response to octoberlib (Original post)
oasis This message was self-deleted by its author.
Demsrule86
(68,643 posts)I find his knowledge of Washington interesting although he is center left...really been going after Trump. I tape the evening shows but not Brian Williams...he is so boring.
Zen Democrat
(5,901 posts)And that's pretty much ALL I watch on MSNBC. Andy Lack will figure it out when he sees the ratings for Greta, Brian, Hugh, Nicolle, et al. No time for any of that!
Greybnk48
(10,172 posts)on weekends. I stay with them until they get rid of them, then MSNBC is dead to me.
csziggy
(34,137 posts)Kati Tur has been covering various hours during the day - today she was on in the morning.
Some of the other daytime reporters are also good but most of them do not "own" a time slot so it's hard to predict when they will be on. The way that Katie Tur, Kasie Hunt, Hallie Jackson and Richard Lui have been bounced around, it's hard to plan to watch them.
At least I can plan on who NOT to watch with Greta, Brian, and Nicolle - it is harder to avoid Hugh Hewitt since they seem to be scattering him on various shows at various times a day.
C_U_L8R
(45,019 posts)so yeah... Andy Lack wants more of that.
Dumbass republicans
a kennedy
(29,699 posts)C_U_L8R
(45,019 posts)The audience almost doubles precisely when Greta show ends...
jumping from 131 to 222 as Chris Matthews comes on.
gratuitous
(82,849 posts)Get you some of that sweet, sweet failure, Andy!
Blaukraut
(5,693 posts)I wonder if he'll dump Hayes and Maddow too once their contracts are up.
Leith
(7,813 posts)Lack has probably been sent by his overlords to destroy MSNBC, not run it.
moonscape
(4,673 posts)Wounded Bear
(58,698 posts)I actually don't mind Nicole Wallace much. Yeah, she's RW, but she's more or less sane about it. Hugh Hewitt is a waste of air.
Buckeye_Democrat
(14,856 posts)WhiteTara
(29,721 posts)We should let him know how we feel about this.
RKP5637
(67,112 posts)PA Democrat
(13,225 posts)I don't know of ANYONE who watches her show.
RKP5637
(67,112 posts)of thinking. RW crap is going to die off.
Initech
(100,099 posts)Snowflakes can't handle the truth being told about them? Fuck you!
Sculpin Beauregard
(1,046 posts)that just reported - wait for it - the news. No split screen, fights, paid arguers, no fucking constant ticker at the bottom of the screen, no "Breaking News!!!!!" every half hour.
Just the damn facts, please, without spin. Is that too much to ask for? I guess I know the answer.
moonscape
(4,673 posts)Dawson Leery
(19,348 posts)Conservatives are such shitbags.