From tourism to exports - Trump's badmouthing other countries

"U.S. News and World Report recently published its annual “Best Countries” ranking, based on how thousands of people around the world perceive other nations. Switzerland topped the 80-country ranking, followed by Canada and the United Kingdom.

One big surprise was that the United States fell three spots, from fourth to seventh. The U.S. received poor marks for business friendliness, respect for human rights and democracy, and educational quality. These results align with another ranking from Forbes showing the U.S. in decline.
...
A country’s reputation is, in essence, the perceptions that people elsewhere hold about its standing in the world."


Each ranking drop in a country’s reputation is associated with a decrease in export volume of 2 percent. As an illustrative example, if the U.S. were to drop one reputational rung among Canadians, we would expect – all other things equal – a corresponding 2 percent decrease in exports to Canada. If we apply the results to 2016 exports, that would mean a potential loss of more than US$5 billion.

And that is just dealing in exports to Canada -

"...research makes one thing clear: Countries ignore their international reputations at their peril. If Trump is serious about increasing exports, a good place to start would be improving America’s – and his – standing in the world.
Excerpted from America’s worsening global reputation could put billions in US exports at risk

Full article:

http://extragoodshit.phlap.net/index.php/americas-worsening-global-reputation-could-put-billions-in-us-exports-at-risk/#more-412093