The Coat of Arms Said 'Integrity.' Now It Says 'Trump.'

LONDON — At the Trump National Golf Club outside Washington, which hosted the Senior P.G.A. Championship this weekend, the president’s coat of arms is everywhere — the sign out front, the pro shop], even the exercise room.

The regal emblem, used at President Trump’s golf courses across the United States, sports three lions and two chevrons on a shield, below a gloved hand gripping an arrow.

A different coat of arms flies over Mr. Trump’s two golf resorts in Scotland. The lions on the shield have been replaced by a two-headed eagle, an image the company has said represents the “|dual nature and nationality” of Mr. Trump’s Scottish and German roots. But this emblem was not just about honoring his heritage.

The British are known to take matters of heraldry seriously, and Mr. Trump’s American coat of arms belongs to another family. It was granted by British authorities in 1939 to Joseph Edward Davies, the third husband of Marjorie Merriweather Post, the socialite who built the Mar-a-Lago resort that is now Mr. Trump’s cherished getaway.

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https://www.nytimes.com/2017/05/28/business/trump-coat-of-arms.html?_r=0