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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTrump Organization to Go Budget Friendly With 'American Idea' Hotel Chain
Source: New York Times
By STEVE EDER and BEN PROTESS JUNE 5, 2017
On the campaign trail, President Trumps children rolled through dozens of small towns across the country, reveling in the adoration of the crowds. But they were less enamored of the budget-friendly hotels along the way, an assortment of run-of-the-mill offerings that were barely distinguishable from one another.
That led to a business idea.
On Monday, the Trump Organization announced plans for a new three-star hotel chain with a patriotic flair, echoing President Trumps campaign slogan about putting America first and reflecting the organizations promise to enter into new deals only in the United States. The intention is to differentiate the chain, called American Idea, by featuring artifacts of American culture in the hotels, such as an old Coca-Cola machine in the lobby or American-made sundries in the rooms.
And while the Trump Organization and its business partner say the down-market move is not about politics, the presidents business is inherently viewed through that lens: The chain will make its debut in little-known towns in Mississippi, a state in the heart of Trump country that favored him over Hillary Clinton by a margin of 18 percentage points. The organizations business partner in Mississippi is a family-owned hotel company whose co-owner met Mr. Trump at a campaign event last summer and donated to his campaign.
This new chain is an unlikely venture for a company commonly associated with luxury accommodations in upscale locations, and it indicates that the Trumps see dollar signs in the vast support the campaign received from conservative areas well beyond major cities. The first hotels are expected to come online quickly because they will involve rebranding existing properties like Holiday Inns and Comfort Inns.
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Read more: https://www.nytimes.com/2017/06/05/business/trump-organization-american-idea-hotel-chain.html
Lithos
(26,403 posts)Lead Balloon...
forgotmylogin
(7,530 posts)INSTEAD OF COMING UP WITH SHARK TANK PITCHES?
Sorry for the yelling.
I know that "real estate" and the hotel industry is his thing, but fucking quit your day job if you want to become an entrepeneur, SCRotUS.
PoorMonger
(844 posts)This is an exit strategy for post presidency when the brand is tarnished so that only broke AF trump humpers will have the gall to patronize his businesses.
TheBlackAdder
(28,209 posts)luvMIdog
(2,533 posts)FSogol
(45,488 posts)luvMIdog
(2,533 posts)FSogol
(45,488 posts)luvMIdog
(2,533 posts)hell I'd sleep in a gas station bathroom before I'd sleep in a Trump motel
dalton99a
(81,516 posts)Trump bedbugs are specially bred to be the best
luvMIdog
(2,533 posts)SammyWinstonJack
(44,130 posts)C_U_L8R
(45,003 posts)The deplorable end of the hotel market is a low-margin cluttered mess where online deals trounce brand loyalty. But please, do proceed, Trumps.
Blue_true
(31,261 posts)Even we'll run hotel chains avoid small towns and cities, living that to small time operators. The Trump business is looking at people that think $50 per night is a lot for a hotel room. The margins are better in big cities where rooms go for $250-$400 per night, depending on the location. It is easier to squeeze out profit at the higher room rates.
hunter
(38,317 posts)Those Trump voters are so gullible it might work...
NightWatcher
(39,343 posts)DefenseLawyer
(11,101 posts)Blue_true
(31,261 posts)with the inevitable failure and bankruptcy.
DefenseLawyer
(11,101 posts)oberliner
(58,724 posts)The Trump Org should stick to ripping off people - that's what it's good at.
TheBlackAdder
(28,209 posts).
.