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Miles Archer

(18,837 posts)
Wed Jun 14, 2017, 05:21 PM Jun 2017

"No one expected sponsors to pull out, but this is why they hired Megyn. They want the buzz."

‘This is why they hired Megyn’: NBC bracing for ‘sh*t show’ over Alex Jones — but hoping for ‘buzz’



The broadcast has also lost JPMorgan Chase as an advertiser, and the network is holding crisis management meetings to brace for sustained backlash after the interview airs.

“It’s a sh*t show,” one insider told Page Six. “No one wants to withstand a whole week of criticism over this. There are a number of people who want to pull the interview.”

Another source said the network was caught off guard by JPMorgan Chase’s decision to pull ads until after the Jones interview, but NBC executives knew what they were getting when they gave Kelly a $15 million contract.

“No one expected sponsors to pull out, but this is why they hired Megyn,” the source said. “They expect to lose and gain viewers, and they want the buzz.”

http://www.rawstory.com/2017/06/this-is-why-they-hired-megyn-nbc-bracing-for-sht-show-over-alex-jones-but-hoping-for-buzz/

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"No one expected sponsors to pull out, but this is why they hired Megyn. They want the buzz." (Original Post) Miles Archer Jun 2017 OP
What gain in viewership? What vital demographic group would Megyn Kelly attract? procon Jun 2017 #1

procon

(15,805 posts)
1. What gain in viewership? What vital demographic group would Megyn Kelly attract?
Wed Jun 14, 2017, 05:43 PM
Jun 2017

Old white guys who want to catch a glimpse of her T&A as she sashays around in a tight cocktail dress? Forgetabout it! The septuagenarian set is locked into Fox and one blond at NBC isn't enough of an enticement to get that lot to switch. Besides, that isn't the money making audience section the sponsors want to see, so there is no payoff in bringing her in.

The only "buzz" NBC is getting is a laff track and a lot of ridicule.

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