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vkkv

(3,384 posts)
Wed Jun 28, 2017, 01:04 PM Jun 2017

If Democrats want to win, here's what they must fix


(( Drew Westen is professor of psychology and psychiatry at Emory University and founder of Westen Strategies, a strategic messaging firm. His is the author of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation." He has been a consultant or adviser to many candidates and organizations, including the House and Senate Democratic Caucuses, and he informally advised the Barack Obama campaign in 2008. The opinions expressed in this commentary are his. ))

http://www.cnn.com/2017/06/27/opinions/democrats-need-to-fix-westen-opinion/index.html

(CNN)The ongoing debate about what went wrong for Democrats last week, when they lost a winnable race in Georgia's 6th congressional district, is about far more than finger-pointing within the party. It's about whether the Democrats can learn from their mistakes before the coming battle for control of Congress. You can't fix a problem if you don't get the diagnosis right.

-snip -

Ossoff lost because that was one of the worst campaigns I've ever seen. I suspect his campaign team didn't know him very well, and if they did, it sure didn't show. The goal seemed to be to find something vaguely Republican for him to say, and to keep his head down. If the other three special elections looked anything like it, it's no wonder the Democrats lost them all.
The good news is that Democrats now have a case study for 2018 on how to lose an election with virtually unlimited funds, in the most expensive race in Congressional history.
The bad news is that they didn't get the message from 2016: that if you don't have a likable candidate who connects with people, with a message that jumps out at you, you're going to lose.
My hat goes off, and my heart goes out, to Jon Ossoff, for his dedication over many months, and for making it as close as he did. He took one for the team, but shouldn't have had to. He should be in Congress.

- snip -


Campaign messaging 101
That the campaign did nothing to create a connection between the candidate and the voters, and had no clear message, is difficult to believe. This is campaign messaging 101. You start by introducing the candidate as a person, weaving together his life history and values with those of the people he wants to serve, so that it's obvious that he's the right person, with the right values, for the times. You have a pithy version of that core narrative, written in the language of the kitchen table, so people will talk about it, and which is memorable, so that it sticks.

You don't allow your opponent to attack or brand you without an answer unless her message is so inappropriate that it speaks for itself. You do your best to brand her, preferably before she can brand herself. You pre-empt attacks or concerns you know voters will have about you, like why they should vote for someone who's only 30.
You don't have to be nasty, but you do have to make voters concerned about voting for your opponent. You do not run on an issue or issues. Voters should be able to assume your positions on issues from your values. But you should have a signature issue or two, and voters should know why those issues or the broader values they reflect are so important to you, preferably by telling the story of why that is. Did you have a parent or grandparent you really admired, who taught you some lesson you've never forgotten? Did you see people suffering in some way and decide you were going to do something about it?

What matters
When you boil it down, 50 years of research suggests the same thing I've learned through 10 years of talking with, and testing out in large national samples, what matters to ordinary Americans, and what makes a message or candidate compelling. All voters are really looking for are the answers to two questions: do you understand and care about people like me, and do you share my values? It doesn't matter whether you're a "low-information voter" or someone who follows the news closely. The only difference is that those of us who are more engaged can invent better rationalizations for why we do or don't believe that if we're going to burn up a planet, we ought to pick one we don't live on.

So what was wrong with Ossoff's campaign? Having watched so many ads for so many months, I should know who Jon Ossoff is -- not from Karen Handel's amateurish attack ads, but from him. I should know his biography. I should know how his values emerged from that biography, and how that shaped what he wants to do in Congress. And if I'm a Republican, or lean that way, I should know why I should even consider voting for a Democrat.
But after all those months and all those ads, I couldn't answer a single one of those questions. I didn't have a clue who he is or where he came from. I have no idea what he's done with his life and career so far, and what he believes in and why. I don't even know why he was running for Congress. To my knowledge, he never offered that story, either from the start to pre-empt being branded, or after the campaign was in full swing -- and certainly, with a campaign with as much money as his, he could have done it with a 60-second spot. It wasn't until a couple days after the race was over that I even learned, after asking several people who didn't know either, that he actually grew up in Atlanta.





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If Democrats want to win, here's what they must fix (Original Post) vkkv Jun 2017 OP
Ossoff lost because he was in a gerrymandered red of a 9% advantage. Eom pirateshipdude Jun 2017 #1
Ossoff lost because he was in a gerrymandered red of a 9% advantage. LenaBaby61 Jun 2017 #3
Right. Logical, factual and common sense. Eom pirateshipdude Jun 2017 #4
Correct in good part - However, gerrymandered or not - they are still voters and that is the point. vkkv Jun 2017 #10
Oh my. Ignore the facts to go after illusions. Eom pirateshipdude Jun 2017 #11
The illusion is that Dems can only win when we aren't cheated out of fair voting districts. vkkv Jun 2017 #13
Another story we are creating that is not factual. Voter turn out. Why do we do that? pirateshipdude Jun 2017 #18
60% is good? I wouldn't define that as motivated. 60% is a poor rating. nt vkkv Jun 2017 #22
Look, there is a lazy arguing I do not do. 60% is not low voter, per past. That simple. pirateshipdude Jun 2017 #29
I agree with you. I think all democratic candidates and campaign managers smirkymonkey Jun 2017 #34
That seems about right to me, too. nt vkkv Jun 2017 #37
Pointless comments are a great way for eveyone to increase their post count.. eom vkkv Jun 2017 #15
Pointless? Because they do not agree with your posts? Eom pirateshipdude Jun 2017 #19
The author lost me at "winnable." brer cat Jun 2017 #26
Yep. Eom pirateshipdude Jun 2017 #30
I believe we did great in the Georgia election - the Democrat usually loses by high double figures - Squinch Jun 2017 #2
"Our messaging is for shit." LenaBaby61 Jun 2017 #6
I do not think our messaging is shit. I love listening to Democratic message. pirateshipdude Jun 2017 #7
That is one of the challenges, but what are you going to do about that? All I'm vkkv Jun 2017 #17
Why do you dismiss legitimate issues as whining? Eom pirateshipdude Jun 2017 #20
It's the whining about legitimate issues - you offer no fixes. vkkv Jun 2017 #24
I have proven to you repeatedly they are not "legitimate issues". pirateshipdude Jun 2017 #31
I love the Democratic platform. I love what I know that Democrats do. But I am always feeling like Squinch Jun 2017 #38
I ran into a couple about a month ago. pirateshipdude Jun 2017 #40
This is my point exactly. Even before this asshole was in office, there was no comparison between Squinch Jun 2017 #43
3 Republicans to every 1 Democrat. For at least the last year our 1 Democrat has been Sanders. pirateshipdude Jun 2017 #44
I totally agree. So where ARE our guys. You can't tell me that if we put Tammy Duckworth Squinch Jun 2017 #45
I would like for the Democratic party to start putting the Organizational skills for paid pirateshipdude Jun 2017 #47
Our messanging is for shit because no one in the Media will air it. haele Jun 2017 #25
The nation LOVES what we say. As a whole our liberal message wins, hands down. Eom. pirateshipdude Jun 2017 #32
Our message is loved, but is not bought; so it doesn't win. We have to get past the "LiberalBad". haele Jun 2017 #33
It doesn't get bought because people redefine. That is the issue with Sanders. pirateshipdude Jun 2017 #35
More thought on strategy. pirateshipdude Jun 2017 #36
We have to not even acknowledge the "LiberalBad." We have to spend all of our air time on, "They're Squinch Jun 2017 #42
But if we don't know the game by now, it's on us. The game is that you have to do something Squinch Jun 2017 #41
Also, something else. All that happened in 2016 was out of the norm. pirateshipdude Jun 2017 #46
Bullshit. The 6th has been a bright red district for decades still_one Jun 2017 #5
"informally advised the Barack Obama campaign in 2008." NCTraveler Jun 2017 #8
Yeah, that means he posted to a blog Orrex Jun 2017 #16
I can't agree here, not with everything anyway. ismnotwasm Jun 2017 #9
I did not like the way Ossoff approached this (or maybe the way he was advised to). alarimer Jun 2017 #12
GOP leaders listen to Frank Lunz. Dem leaders ignore George Lakoff. nt tblue37 Jun 2017 #14
I don't know if changing Ossoff's campaign Phoenix61 Jun 2017 #21
I consider this entire article complete crap...Ossoff was a great candidate...and I have to wonder Demsrule86 Jun 2017 #23
"I grew up in the 6th district"-Ossoff said this over and over delisen Jun 2017 #27
Trying to drum up business for his political consulting firm? frazzled Jun 2017 #28
So if he's at Emory and knows so damn much why the fuck didn't he help out Ossoff?? Blue_Tires Jun 2017 #39

LenaBaby61

(6,979 posts)
3. Ossoff lost because he was in a gerrymandered red of a 9% advantage.
Wed Jun 28, 2017, 01:15 PM
Jun 2017

I don't know WHY people keep forgetting that.

I never once thought he'd win, because as you said the district is specifically drawn up +9 for thuglicans. It's a RED district. Ossoff did well to come withing 2 or 3% points of an R in a Ruby Red district.

I will say that for ME, spending $25 million is more alarming than what Ossoff lost by though

 

vkkv

(3,384 posts)
10. Correct in good part - However, gerrymandered or not - they are still voters and that is the point.
Wed Jun 28, 2017, 01:25 PM
Jun 2017

Duh!

THAT is precisely what Dems need to understand, especially with a very low-approval-rating-nut-case president like Trump.

I fully understand that the GOP needs to cheat, lie and steal to win. But that doesn't mean that Dems no not need to improve our appeal and brand.



 

vkkv

(3,384 posts)
13. The illusion is that Dems can only win when we aren't cheated out of fair voting districts.
Wed Jun 28, 2017, 01:35 PM
Jun 2017

In other words, it seems that most here would rather whine about gerrymandering than get voters motivated.
Not one word about our consistently poor voter turnout by those who are disagreeing with me here.


Illusion.. too funny.
 

pirateshipdude

(967 posts)
18. Another story we are creating that is not factual. Voter turn out. Why do we do that?
Wed Jun 28, 2017, 01:44 PM
Jun 2017
About 139 million Americans, or 60.2 percent of the voting-eligible population, cast a ballot in November’s elections, according to data compiled by the U.S. Elections Project. That compares with 58.6 percent of eligible voters who turned out in 2012, but it’s below the 62.2 percent who turned out to help elect Obama for the first time in 2008.
 

pirateshipdude

(967 posts)
29. Look, there is a lazy arguing I do not do. 60% is not low voter, per past. That simple.
Wed Jun 28, 2017, 02:48 PM
Jun 2017

So, I am going to call people out not being factual, when they make a statement that is not factual.

 

smirkymonkey

(63,221 posts)
34. I agree with you. I think all democratic candidates and campaign managers
Wed Jun 28, 2017, 03:27 PM
Jun 2017

need to take a course in Marketing 101. I will always vote for the Democrat, no matter what (well, with a few exceptions - but will never vote republican), but I have to say that most of the Democratic races I have seen in the last few decades (with the exception of Obama) have been pretty uninspiring and lacked a cohesive message.

There isn't just ONE reason that we aren't winning, there are a number of them, including the fact that republicans cheat and people are stupid. But many of us are ignoring the truth that we just can't seem to get people excited about who we are running. They vote for us out of party loyalty or because they hate the other guy, but we need people in the party who are experts on messaging and marketing. People who can get those non-voters out of the house and into the voting booths!

Sorry, I know it sounds kind of corporate, but this is the world we are living in.

Squinch

(51,021 posts)
2. I believe we did great in the Georgia election - the Democrat usually loses by high double figures -
Wed Jun 28, 2017, 01:09 PM
Jun 2017

BUT I very strongly agree that our messaging is for shit.

 

pirateshipdude

(967 posts)
7. I do not think our messaging is shit. I love listening to Democratic message.
Wed Jun 28, 2017, 01:20 PM
Jun 2017

I think the challenge, where the real issue is, is that the media has created an absurd unlevel playing field holding the Democrats to a completely different set of rules than the Republicans.

 

vkkv

(3,384 posts)
17. That is one of the challenges, but what are you going to do about that? All I'm
Wed Jun 28, 2017, 01:43 PM
Jun 2017

hearing is whining and placing blame somewhere else than looking in the mirror.

It will interesting to hear what Chuck Schumer's "big bold plan" is going to be.

 

vkkv

(3,384 posts)
24. It's the whining about legitimate issues - you offer no fixes.
Wed Jun 28, 2017, 01:57 PM
Jun 2017

So it is just whining.

Read the full piece linked at my OP.... It's from CNN, it's worth the time.
 

pirateshipdude

(967 posts)
31. I have proven to you repeatedly they are not "legitimate issues".
Wed Jun 28, 2017, 02:50 PM
Jun 2017

So again, I disagree with your basic premise.

Squinch

(51,021 posts)
38. I love the Democratic platform. I love what I know that Democrats do. But I am always feeling like
Wed Jun 28, 2017, 04:38 PM
Jun 2017

we here at DU know what Democrats do, and Democratic politicians know, and about eleven other people know. Everyone else, not so much.

I just read that the vast majority of the country still doesn't know that their Medicaid and Medicare are on the chopping block, so for example, they certainly don't know that their Democratic politicians are going to the mat fighting for them.

 

pirateshipdude

(967 posts)
40. I ran into a couple about a month ago.
Wed Jun 28, 2017, 04:43 PM
Jun 2017

We started a conversation about a conservative state vs a liberal state.

There comment to me was, The do not really care about all that. People are people. Both parties the same. It doesn't matter. Whatever.

I do not know what will wake people up to be concerned with their own circumstances.

Squinch

(51,021 posts)
43. This is my point exactly. Even before this asshole was in office, there was no comparison between
Wed Jun 28, 2017, 05:04 PM
Jun 2017

the parties. That should never be on anyone's mind. And all that is really just a matter of advertising.

What will wake people up? Ads that get through their fog. Billboards (no kidding. They're inescapable and they catch you at a time when you are pretty much idle and thinking. They also get around your news silos. Look around at people's sig lines here. Lots of billboards.) Outreach to pastors. The real ones. The ones who care about caring for the sick and elderly. ALL of them. Social media seeding. If they are doing it, we HAVE to do it. We can be above board about it and have our people say, "I'm a Democratic communicator" or something, but we have to get in there. Bumper stickers. I think people noticed that there were no Hillary bumper stickers out there. I think it mattered. Sit ins on the steps of federal buildings followed by coordinated campaigns of letters to the editors.

Stuff like that.

 

pirateshipdude

(967 posts)
44. 3 Republicans to every 1 Democrat. For at least the last year our 1 Democrat has been Sanders.
Wed Jun 28, 2017, 05:06 PM
Jun 2017

His primary message is Democrats are Republican lite.

That certainly isn't helping us any.

I agree with your solutions. Social media. Organize. Connect. Consistent.

Squinch

(51,021 posts)
45. I totally agree. So where ARE our guys. You can't tell me that if we put Tammy Duckworth
Wed Jun 28, 2017, 05:08 PM
Jun 2017

out there she's not going to make all those rust belt people swoon (in a non-sexist way.) She's a PERFECT image for us. A wounded vet, mixed heritage, tough as hell, and out there protecting the average joe. No one can NOT like her!

We have talent. We just aren't using it. We could do worse than hiring a PR firm.

 

pirateshipdude

(967 posts)
47. I would like for the Democratic party to start putting the Organizational skills for paid
Wed Jun 28, 2017, 05:16 PM
Jun 2017

social media support. I think now is a good time for locations to work on this and build it up over the next few years, connecting nationally.

I am going to be looking into that type context in my area. I would not be surprised if this was not already happening. Clinton mentioned something about investing in some org., and I want to check that out.

haele

(12,681 posts)
25. Our messanging is for shit because no one in the Media will air it.
Wed Jun 28, 2017, 02:11 PM
Jun 2017

Soros, Buffett, Gates - they aren't buying time and media outlets for their relatively socially liberal/philanthropic messages to get out.
However, Randriods and Dominionists have been gobbling up local outlets for decades to push their selfish Prosperity "Conservitive Good and Strong/Liberal Bad and Weak" Fascist messages.

I hear and see our messaging all the time - in forums where people are individually making the effort to air it. But we aren't buying Media Outlets, we don't sell heaven out of Mega-Churches, and we don't pander to the lowest common denominator or the easy way out.
Are we buying ad time on Cable as well as networks? Will Sinclair Broadcasting, or Clear Channel air our National Ads - or hell, even local ads during "Drive Time", or "Prime Time"?

Liberals - or heck, Moderates don't own the Media. So these groups are dependent on whatever "good will" the Conservatives are willing to indulge to be able to use the platform.

As for the citizenry - people who are stressed, who feel helpless and weak, will always look for the easiest way out if they don't feel like they're part of a greater effort. And the GOP has been selling feel-good, sophomoric bullshit since Reagan's backers put Political Ethics and Responsibility to Constituents to sleep - and then euthanized them.

Haele

haele

(12,681 posts)
33. Our message is loved, but is not bought; so it doesn't win. We have to get past the "LiberalBad".
Wed Jun 28, 2017, 03:17 PM
Jun 2017

Establishing a "Cultural Core" and Re-branding won't help, because then we'll just either still be Liberals or be Conserva-Dems; which can't compete against the stranglehold of Conservative Money. And that's where we lose our message. They own the GOP, so why should they buy Conserva-Dem brand?
Especially since Conservative Money projects their own stink on the Democrats, whether we deserve it or not. Politics is dirty business; so it's easy to play the "what's the difference" game.

We have to get a strategy that attacks the Conservative Money but not their captive voters. And we need to GOTV to get the Independents in ways other than "othering" our own selves and our Democratic Coalition.

Haele



 

pirateshipdude

(967 posts)
35. It doesn't get bought because people redefine. That is the issue with Sanders.
Wed Jun 28, 2017, 03:34 PM
Jun 2017

He keeps redefining Democrats and it is not correct, yet he is the one that has time in front of a camera defining us.

I think we really need to get on the Social Media. Professional, connected, organized. I think that is the way wee need to get it out.

With all the hacking, Republicans and Russia really culled social media. Before the elections, primaries, I was getting sites that I had never seen. I was targeted by these groups. Lies. I asked, why I am seeing these people everywhere now. I was told my demographics made me a target. It was like an invasion of my space.

 

pirateshipdude

(967 posts)
36. More thought on strategy.
Wed Jun 28, 2017, 03:37 PM
Jun 2017

Also with Independents. I think we use our organization skills with the Democratic Party and base thru social media. I think we well define ourselves. And the Independent has the choice to vote what we are saying. Not us beg at accepting their definition of us to be what they want. There has to be a line in accommodating and coddling at our expense.

Squinch

(51,021 posts)
42. We have to not even acknowledge the "LiberalBad." We have to spend all of our air time on, "They're
Wed Jun 28, 2017, 04:47 PM
Jun 2017

coming for you. They're coming for you SS, your Medicare, your Medicaid, your mortgage deduction, your child's school, etc. They have their hand in your pocket and they hate you."

Squinch

(51,021 posts)
41. But if we don't know the game by now, it's on us. The game is that you have to do something
Wed Jun 28, 2017, 04:45 PM
Jun 2017

that will play on the news. Grayson was good at that, for example when he had the flip chart saying that the republican plan way back when was that when you get sick (flip to next page) die quickly. Franken is more elegant but he is also good at messaging and the country is falling in love with him and he is getting air time. What is it that sets Schiff apart other than that he is putting out a succinct, clear true message. So where is everyone else?

My representative has been instrumental in some really kick ass legislation. I have NEVER seen him on TV, and I bet you've never even heard his name. Consequently the kick ass legislation didn't get the air it should have.

The Republicans are good at the theatricality that gets them on the news. We are not.

 

pirateshipdude

(967 posts)
46. Also, something else. All that happened in 2016 was out of the norm.
Wed Jun 28, 2017, 05:12 PM
Jun 2017

Republican candidates were talking about their dick size. This was totally unconventional and continues to be. This is not under the same rules of the past.

still_one

(92,422 posts)
5. Bullshit. The 6th has been a bright red district for decades
Wed Jun 28, 2017, 01:17 PM
Jun 2017

Last edited Wed Jun 28, 2017, 02:42 PM - Edit history (1)

We won the first round because 11 republicans were in the race taking votes away from each other

ismnotwasm

(42,014 posts)
9. I can't agree here, not with everything anyway.
Wed Jun 28, 2017, 01:25 PM
Jun 2017

Was it really the worst campaign he'd ever seen? I didn't follow the actual campaign dynamics closely. I didn't expect Osseff to win--although it would have been a pleasant surprise--not in this time, not in that district. The author may have good suggestions, but they are fairly standard for any campaign, not groundbreaking new knowledge or campaigning techniques. Makes me think the author is a bit of an opportunist

alarimer

(16,245 posts)
12. I did not like the way Ossoff approached this (or maybe the way he was advised to).
Wed Jun 28, 2017, 01:32 PM
Jun 2017

He was so mealy-mouthed and slippery in every interview I heard. Mere focus-grouped platitudes designed to run precisely down the middle. He is smart and savvy enough to do better than that. I think it's time to get rid of the consultants, because these are the same people who advise the 2016 Clinton campaign and then, just recently, Theresa May. If you can do both, you are an amoral asshole who believes nothing.

But I'm not surprised. The same techniques designed to sell soap and toothpaste are used to sell candidates. It's all bullshit. We are scammed and duped into supporting whomever the powers that be decide we should support. And Democrats, in particular, are so deeply afraid of being demonized by Republicans, that many of them decide running to the mushy middle is the way to win. Clearly it isn't. I want to know what YOU stand for, not simply that you are the anti-Trump. And bipartisanship is not a big seller in my book these days anyway, not when Republicans are such a pile of snakes.

Phoenix61

(17,019 posts)
21. I don't know if changing Ossoff's campaign
Wed Jun 28, 2017, 01:50 PM
Jun 2017

would have helped but I do agree about the messaging. We suck at it. An ad with Ossoff standing at the playground he played at as a child would have gone a long way. John Bradshaw is a therapist who did a video series about family systems and later went on to write a book, John Bradshaw: On the Family. In the video series he wrote "E-Motion" and went on to say emotion is the energy behind our motion. We so need to understand that. It's why Trumpsters are fact resistant. I've seen people skew reality in unbelievable ways to validate their feelings. They hated Obama and will tell you he did a horrible job. Giving them facts to prove that is patently false won't work. They hated him based on their feelings about an African-American being president but, if you ask them, they will tell you they aren't racist. So, it must be something else, he's not American, he's a secret Muslim, he tanked the economy, he didn't respond to 9/11 correctly....none of it's true but it validates their feelings. The message to defeat the repeal of the ACA needs to be how it's yet again one more example of how those rich elite bastards are trying to screw you into the ground. Ads with them driving in super luxury convertibles, dressed to the nines, drinking champagne, by people waiting at the bus stop, by closed nursing homes and hospitals... With a line about they are celebrating the repeal of the ACA.

Demsrule86

(68,696 posts)
23. I consider this entire article complete crap...Ossoff was a great candidate...and I have to wonder
Wed Jun 28, 2017, 01:55 PM
Jun 2017

why you would even post this.

delisen

(6,044 posts)
27. "I grew up in the 6th district"-Ossoff said this over and over
Wed Jun 28, 2017, 02:42 PM
Jun 2017

Tom Price won the sixth district over and over and over. Surprise the writer claims he had not heard it.

We all knew Ossoff needed to get above 50% in the first round when Republicans were badly divided.

frazzled

(18,402 posts)
28. Trying to drum up business for his political consulting firm?
Wed Jun 28, 2017, 02:44 PM
Jun 2017

That's what this post looks like to me. Because Ossoff was the most successful Democratic candidate by far in that solid red district since 1979. I think Westen just wants to say you should hire him and things would go much better.

But I must ask: What successful messaging has Westen Strategies LLC provided to candidates? And which candidates? And did they win? I tried to find this information on the company's website, but it is totally vague--bad messaging on its part, I'd say.

Blue_Tires

(55,445 posts)
39. So if he's at Emory and knows so damn much why the fuck didn't he help out Ossoff??
Wed Jun 28, 2017, 04:41 PM
Jun 2017

Nobody likes a Monday morning quarterback, especially one who doesn't put some skin in the game.

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