Walmart has already taken responsibility for the display and apologized. They located the store

Spokesperson Charles Crowson told CNNMoney that the company is "not happy" and is "working diligently" to find out where the photo was taken and ensure the sign has been removed.

The company later identified the store location and said the manager removed the sign.

Obviously in some red meat state.

is that the Walmart by me has the toy section located right by the gun section. Even when they rearrange the store, that toy section still stays right next to it. I don't know if it's because I live in NY, but as a kid, if I were to see guns out in open display, it probably would have traumatized me. My dad had a couple old collectible rifles handed down from his father. He kept them under lock and key, cleaned them behind closed doors and we never saw them. He wasn't a hunter, so they were never used. I still don't believe guns should be allowed in dept stores where families go. Guns belong in gun shops, or only available online through walmart.

But I guess in certain parts of the country guns are a normal fabric of life, where young uns are raised on them. *sigh*

I understand hunting is a necessary part of life - just keep guns away from kids & stop normalizing them.

It's more than likely an overworked part timer not paying attention to placement (which in many retail places is meticulously laid out for how endcaps are done), someone that's just an asshole employee that thinks they're funny, or a customer that is trying to be cute with it and having fun by moving a placement from elsewhere to there.