The time has come to strike "alt-right" from our vocabularies.

The term alt-right is a marketing term to make the loose association of white nationalists, white supremacists, racsists, and neo-nazis more palatable. They wear it as a badge of honour because it doesn't actually include any of those terms, so they can use it in polite company. It softens their image to people who don't know about their actual ideologies. It's convenient to type, it's easier to say, and it hides their true motivations behind a term that they can readily use in public without fear of reprisal.

So, it's time to stop using it. When we're referring to white nationalists, white supremacists, racists, and neo-nazis, we need to start calling them white nationalists, white supremacists, racists, and neo-nazis. Don't let them disguise themselves behind a buzz word as banal as "alt-right." Richard Spencer and the Brietbart set can own their movement with all of their ideologies spelled out. Breitbart isn't alt-right, it's white nationalist, white supremacist, racist, and neo-nazi.

Time to strike it from our vocabularies.