Romney's Strategy is His Only Strategy
One after another, the Republican governors assembled for their annual meeting in Virginia, told reporters that Romney needs to do this or that differently. But all of their advice was bad.
Romney doesn't talk about his personal life because he isn't likable. He doesn't talk about Bain Capital because no one likes a vulture capitalist and it only invites his opposition to pile on. He doesn't talk about his economic plans because they're less popular than a case of herpes.
Romney's current strategy is the only strategy that makes any sense. Don't discuss anything except the president and the economy. Go 100% negative. Do everything you can to make the election about the incumbent and not about you. Never talk about yourself. Never talk about your plans, except in the most generalized platitudes. And hope a perfect storm hits at just the right time in November and you win because you're the only plausible alternative on the ballot.
Even if it's not working well enough to win, doing anything else will immediately backfire. So, stick to the strategy.
This is what happens when a party becomes insane and then nominates someone with an indefensible history, personality, and platform.
http://www.boomantribune.com/story/2012/7/15/11458/1661