The Talking Heads are Wrong. Of Course Russian Ad Strategy Was Designed to Elect Trump.

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This view represents a fundamental misunderstanding of political chaos creation. Russians targeted California and New York, Texas and Alabama for the same reason candidates come to these states to fundraise, even though the electoral votes of these states are, for the moment, a foregone conclusion. These states are where broad swaths of the ideological base of the parties reside. These states are where opinion makers hail from. Get the opinion-makers bombarded with a certain message, and suddenly they are bending opinions far away from their keyboards or studios.

Another thing. Because these states are ripe with active, ideological Right and Left, target ads to them to notice a story is an effective way of getting it onto the radars of people on their timelines, without spending a dime in extra advertising money. The ideologically fervent are often people on their social media circles look to for political stories, slants, opinions. Get a cadre of right wingers in Texas to believe that Hillary Clinton is deathly ill, and suddenly everyone on their timelines from Michigan and Ohio are wondering if there's merit to the lie. Get a group of Left wingers to buy that Hillary Clinton will start a nuclear war, and suddenly their sympaticos in Wisconsin are voting Stein.

There is also an argument that a clearly focused campaign to get Donald Trump elected would not target issues like police-shootings and racial tensions that, pre-election, weren't clear would work out in favor of Trump's election.

This, once again, is a missing the forest for the trees. Recall that Donald Trump himself exacerbated racial tensions - about the only thing he's ever been consistent about. Hillary Clinton ran on a platform of Stronger Together while Trump took the track of I alone can fix it. Fueling racial tensions created a message atmosphere that helped push Russian and Trump campaign propaganda to make white people scared of losing their systematic privilege more easily. At the same time, targeting the Left kept many from voting for Hillary Clinton in crucial states.


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