This Man Is Building An Army Of Environmental Super Voters To Rival The NRA In Turnout

https://www.huffingtonpost.com/entry/environemental-voter-project_us_59d54fd3e4b0cde45872c35a?ncid=engmodushpmg00000003
POLITICS 10/07/2017 08:16 am ET

This Man Is Building An ‘Army Of Environmental Super Voters’ To Rival The NRA In Turnout
Nathaniel Stinnett’s two-year-old Environmental Voter Project is expanding this month into four new states: Colorado, Florida, Nevada and Pennsylvania.
By Alexander C. Kaufman


Nathaniel Stinnett knows he’s preaching to the choir. The problem is, even believers don’t always show up for church.

Dismayed by how low environmental concerns like climate change, pollution and pipelines rank on surveys of voter priorities, Stinnett founded the nonpartisan Environmental Voter Project three years ago on the hunch that a substantial number of people care about environmental issues and are registered to vote, but don’t show up on Election Day.

The veteran Boston-based campaign strategist developed a formula for identifying these voters. He builds profiles based on consumer demographic and behavioral data, then runs a series of polls to verify the data and find out how likely voters are to list environmental causes among their top two political priorities. Stinnett and his team of three sift through the survey reponses to identify patterns.

After that, they run those profiles through a model that scores voters based on how likely they are to be so-called “super environmentalists.” Finally, they cut out people whose public voting records show they turn out for most elections.

What’s left is a group of registered voters who don’t need to be sold on the reality of climate change or the dangers of air pollution ― they just need to be convinced to get to the polls.

“We’re laser-focused on creating an army of environmental super voters who will drive the agenda at the local, state and federal levels,” Stinnett told HuffPost. “Driving all of these environmentalists into the electorate is going to have an enormous impact on policy-making.”

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https://www.huffingtonpost.com/entry/environemental-voter-project_us_59d54fd3e4b0cde45872c35a?ncid=engmodushpmg00000003