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alp227

(32,048 posts)
Fri Jul 20, 2012, 02:49 AM Jul 2012

JC Penney aims to get rid of checkouts

JC Penney, the department store in the midst of wrenching reforms, is aiming to eliminate traditional checkout registers by the end of next year by letting roving staff take payments from customers on mobile devices.

Inspired by Apple’s retail stores, the plan comes as retailers try to redesign bricks-and-mortar shopping by eliminating irritants – such as checkout queues – that have driven consumers to do more of their buying online.

Ron Johnson, JC Penney’s chief executive and former head of Apple’s bricks-and-mortar stores, said: “You’ll be able to check out anywhere, anytime.” Disney stores and Urban Outfitters are already using the same mobile checkout technology.

full: http://liveweb.archive.org/http://www.ft.com/cms/s/0/a7b94f8c-d1bd-11e1-badb-00144feabdc0.html

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JC Penney aims to get rid of checkouts (Original Post) alp227 Jul 2012 OP
This is not a good idea... Kalidurga Jul 2012 #1
customers already wander arpund looking for ANY available clerk at all. nt msongs Jul 2012 #2
Penney is notorious for this. AngryOldDem Jul 2012 #15
it really does work at Apple stores though CreekDog Jul 2012 #11
It needn't be done wrong... but that would be the way to bet how it will be done JHB Jul 2012 #12
Hopefully more people will be employed this way than the way it's done now. nt Raine Jul 2012 #3
This will be entertaining Sherman A1 Jul 2012 #4
I just wished we still had a local JC Penny store. B Calm Jul 2012 #5
Who's bright idea was this? NBachers Jul 2012 #6
First of all, Ron Johnson is an idiot... joeybee12 Jul 2012 #7
This is petty, but I go to the JCP for the curtain department and they all but got rid of it! NotThisTime Jul 2012 #8
For this to work you need tons of employees visible all over the place. Kablooie Jul 2012 #9
Apple also has very little merchandise that's in a position to "walk" JHB Jul 2012 #10
+1 exactly. slampoet Jul 2012 #17
Wow, this may be the dumbest idea I've ever heard for a retail clothing store. cbdo2007 Jul 2012 #13
I make use of this odd little thing called "cash". Maybe you've heard of it. SheilaT Jul 2012 #14
LOL! My kids think I'm stuck in the stone age or something because I prefer to carry cash. Arkansas Granny Jul 2012 #18
I'm picturing some roving criminal taking my credit card and walking off with it. nt valerief Jul 2012 #16

Kalidurga

(14,177 posts)
1. This is not a good idea...
Fri Jul 20, 2012, 03:08 AM
Jul 2012

I have worked in retail. So, my guess is that if they have checkout clerks with roving devices they are going to multi-task them to death. And they will frequently be sent off the sales floor. So, customers will be wandering around looking for some over worked clerk.

AngryOldDem

(14,061 posts)
15. Penney is notorious for this.
Fri Jul 20, 2012, 11:26 AM
Jul 2012

I have literally walked all over that store looking for an open cash register.

At times, I've felt like jumping up on the counter and yelling, "I've got money and I'm willing to spend it!!"

Whenever I encounter that, I am really loathe to give that store any return business.

Best of luck to Penney at it continues to try to make itself viable.

Sherman A1

(38,958 posts)
4. This will be entertaining
Fri Jul 20, 2012, 06:01 AM
Jul 2012

I understand the concept and I just don't seeing working with their entire customer base which I suspect contains a goodly number of folks who will be resistant to change (older folks in particular come to mind). I also suspect it will increase shoplifting as those roving checkers will be "roving" overworked and not able to watch the entryways as well as stationary checkers and frankly they can't security tag every little item in the store.

 

B Calm

(28,762 posts)
5. I just wished we still had a local JC Penny store.
Fri Jul 20, 2012, 06:06 AM
Jul 2012

We now have to drive 50 miles just to get to the nearest store.

 

joeybee12

(56,177 posts)
7. First of all, Ron Johnson is an idiot...
Fri Jul 20, 2012, 07:33 AM
Jul 2012

JC Penney sales have nosedived because he got rid of all sales...the point of shopping for the vast number of people is to find a bragain...if there are no sales, why shop?

That said, the demographics for JC Penney might not be best for mobile checkouts.

Here's an idea...hire more people to staff the check-outs.

NotThisTime

(3,657 posts)
8. This is petty, but I go to the JCP for the curtain department and they all but got rid of it!
Fri Jul 20, 2012, 07:33 AM
Jul 2012

Not everybody is into their clothes, but people do still decorate their houses, now I've had to go to the internet to find curtains and I've got to be honest it's terrible. They can get rid of all the queue's they want, when they start cutting down on what is even displayed in the store, how does that drive business?

Kablooie

(18,641 posts)
9. For this to work you need tons of employees visible all over the place.
Fri Jul 20, 2012, 07:37 AM
Jul 2012

It works int he apple stores because they are small but in a big store how are people going to find them?
I personally find even the apple store system more annoying than convenient.
I prefer knowing where to go when I'm ready to pay.

JHB

(37,161 posts)
10. Apple also has very little merchandise that's in a position to "walk"
Fri Jul 20, 2012, 08:02 AM
Jul 2012

The sample gadgets are out in the open and tethered to the display tables/counters. Stuff on shelves is pretty much confined to one or two areas, and of course there is nothing like clothing racks. Access to merchandise, especially high value merch, is far more limited.

Is the plan to hire enough people to provide concierge service to everyone who walks in the store? I'm rather doubting that is the case...

cbdo2007

(9,213 posts)
13. Wow, this may be the dumbest idea I've ever heard for a retail clothing store.
Fri Jul 20, 2012, 09:26 AM
Jul 2012

Sounds like it's kind of like the Jones Store or Macy's around here that have little checkout kiosks scattered all throughout the store. Sometimes that is handy, but other times I have to wander around to about 5 different kiosks before I find someone working at one. Then, the one that I find is in some weird department like women's bras and there is a line there of like 12 people because they too couldn't find an open payment kiosk.

What a goofy idea. If JC Penney really wants to be more successful, try to be more like Kohl's and send us mroe coupons and stuff. That's what it's all about for wife and I and kids, where can we get decent quality clothes for CHEAP.

 

SheilaT

(23,156 posts)
14. I make use of this odd little thing called "cash". Maybe you've heard of it.
Fri Jul 20, 2012, 11:13 AM
Jul 2012

Just in case you haven't, it consists of pieces of paper with numbers and pictures, and round pieces of metal, also with numbers and various imprinted designs. Some of them are quite cute, actually.

With no cash registers, how in the world is some silly old person like me goi8ng to be able to pay for my goods? I guess I'll have to shop elsewhere.

Arkansas Granny

(31,528 posts)
18. LOL! My kids think I'm stuck in the stone age or something because I prefer to carry cash.
Sun Jul 22, 2012, 09:03 AM
Jul 2012

I have a debit card, but use it almost exclusively for online purchases and I don't have any credit cards.

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