keys in and responds to negativity and fear.

and makes sense. It never ceases to amaze me how easily they can be scared stupid into voting for the Republicans. It's depressing and funny at the same time.

https://www.psychologytoday.com/blog/mind-in-the-machine/201612/fear-and-anxiety-drive-conservatives-political-attitudes

There are also studies that show that scaring people makes them feel more conservative. On the other hand, feeling more empathetic and rational makes you more liberal.

So it's asymmetric warfare. Conservatives have to scare people and liberals have to calm them down and make them think.

Loss of social security income -- which I've paid into all my life.
Loss of Medicare -- which I've paid into all my life.
Loss of affordable clean water to drink.
Loss of clean air to breath.

The GOP is giving everyone from the 95%-ile on down plenty of things to be afraid of. I think it's time to start hammering these simple points home to the conservative mindset.

From a conservative brain point of view, preserving social security because it has "always" existed, therefore taking it away will scare them. Which is why Bush couldn't do it in 2004. And why conservatives hated Obamacare in 2008, then started to like it in 2016 when they contemplated life without it.

Which does suggest that differences in brain structure have a lot to do with how we perceive threats.
Perhaps this would be useful to the OP-
Individuals who call themselves liberal tend to have larger anterior cingulate cortexes, while those who call themselves conservative have larger amygdalas. Based on what is known about the functions of those two brain regions, the structural differences are consistent with reports showing a greater ability of liberals to cope with conflicting information and a greater ability of conservatives to recognize a threat, the researchers say.

"Previously, some psychological traits were known to be predictive of an individual's political orientation," said Ryota Kanai of the University College London. "Our study now links such personality traits with specific brain structure."

Kanai said his study was prompted by reports from others showing greater anterior cingulate cortex response to conflicting information among liberals. "That was the first neuroscientific evidence for biological differences between liberals and conservatives," he explained.

There had also been many prior psychological reports showing that conservatives are more sensitive to threat or anxiety in the face of uncertainty, while liberals tend to be more open to new experiences.
more-
https://www.sciencedaily.com/releases/2011/04/110407121337.htm

Seen in Alabama and I thought it was extremely effective.

We should be using this slogan elsewhere.

I received fundraising emails with subject lines like "Trump wins!!" I was so disgusted I unsubscribed and refuse to donate to the DNC. I support individual candidates only. I have had conversations about it with friends who did the same thing.

I even emailed back and said I wouldn't donate anymore unless they sent me some positive emails. I didn't get an answer.