National Eating Disorder Awareness Group Endorses Aerie Underwear

Source: ABC News



American Eagle's underwear line has been awarded the National Eating Disorders Association's first-ever seal of approval for showing real bodies and unretouched photos on its website and in its ads.

NEDA announced on Monday that the intimate apparel line, called Aerie, has been awarded with its Inspire seal of approval. Aerie in 2014 launched its #AerieReal campaign, setting itself apart from other bra and underwear brands by leaving in models' blemishes, tattoos, cellulite and other imperfections. This year, it partnered with NEDA, becoming a key sponsor in its eating disorder awareness walks across the country.

"Unrealistic images in advertising and the media play a role in the rising epidemic of eating disorders and poor self-esteem," NEDA CEO Lynn Grefe said in a statement. "But Aerie's campaigns highlight a range of body types. Their approach is not only socially responsible, but also resonates with the public and is profitable. We hope others will learn by Aerie's outstanding example."

Model Hana Mayeda was one of the first models to be part of Aerie's new campaign, and she said the thought of not being retouched initially gave her butterflies. She said the experience forced her to deal with her own insecurities, and she came out embracing her flaws.

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