So if workers attack a brand, then they deserve less than a living wage?

Sounds like 1% logic.

I'll be curious to see if this "attacking the brand" will be a new angle that anti-Union companies will pull out of their ass.

Boo-Hoo...we're being attacked.

"McDonald's charged the demonstrations are part of an $80-million publicity campaign by the Service Employees International Union, which is working to organize workers across the fast-food industry. "

Really, you don't say....

And this:

"The union has spent its members' dues money in the past two years attacking the McDonald's brand...in an unsuccessful attempt to unionize workers," the company said in a statement.

It looks like things are getting a bit too hot for McDeath's managment...
Someone needs to remind them that organizing labor is the purpose of a union.
Call the Whaambulance!

... have been dropping for a while. I think I'd target a more successful company. McD's is not likely to turn around anytime soon or ever for that matter.

the good publicity they desperately need. The unions probably went after the low hanging fruit with McDonalds.

that they are giving a raise to McD's owned establishments but that a lot of McD's establishments are owned by franchisee's and they don't control those establishments.

I was wondering if there is some way to distinguish the franchise units from the company owned units? Can they be identified?

If so - it seems like a next step would be to boycott the franchise units - putting the pressure on those owners to put pressure on McD's corporate. Bottom line if the franchise units begin failing in sales that too would effect McD's corporate.

Again - just like Wal-Mart's problems - an unhappy employee - one that feels taken advantage of - will ultimately effect the business.
Quality of food and service will suffer and that will make for unhappy customers. Unhappy customers will seek other restaurants where they will be treated better and McD's will continue to spiral down - just like it looks like Wal-Mart is spiraling down.

I can't for the life of me understand why management of these two companies don't realize that the better they treat their employees that the better the employees will treat their customers and sales will follow.

Don't MBA programs discuss customer service and employee satisfaction and how these effect the business? Do all the MBA graduates only concentrate on how to deceive the public, take advantage of their employees and squeeze more profits out of a business?

I've said it here on DU before - that with the rise of MBA graduates - that there has been a negative effect on business in this country. I wish somebody would do some analysis of this to illustrate my theory.

Copyright exempt: http://www.nlrb.gov/news-outreach/fact-sheets/mcdonalds-fact-sheet

Beginning in late November 2012, a nationwide fast food workers campaign commenced involving employees employed by McDonald’s, USA, LLC, and numerous McDonald’s franchises.

As of today, 310 unfair labor practice charges were filed in Regions 1, 2, 4, 5, 6, 7, 9, 10, 12, 13, 14, 15, 16, 17, 18, 20, 21, 25, 27, 28, and 31. Of those cases, 149 have been closed. 54 cases are currently pending investigation and 107 cases have been found to have merit. Of the meritorious cases, approximately 10 solely involve corporate-owned McDonald’s facilities.

Charges in which merit determinations have been made were filed in Regions 2, 4, 5, 6, 7, 10, 13, 14, 15, 18, 20, 21, 25, 28, and 31 and include allegations of discriminatory discipline, reductions in hours, discharges, and other coercive conduct directed at employees in response to union and protected concerted activities, including threats, surveillance, interrogations, promises of benefit, and overbroad restrictions on communicating with union representatives or with other employees about unions and the employees’ terms and conditions of employment.

Our investigation found that McDonald’s, USA, LLC, through its franchise relationship and its use of tools, resources and technology, engages in sufficient control over its franchisees' operations, beyond protection of the brand, to make it a putative joint employer with its franchisees, sharing liability for violations of our Act. This finding is further supported by McDonald's, USA, LLC’s nationwide response to franchise employee activities while participating in fast food worker protests to improve their wages and working conditions.

Representatives of the Office of the General Counsel have been engaged in efforts to settle the matter with the parties. To date, 22 cases have been resolved.

13 complaints involving 78 charges against McDonald’s USA, LLC, McDonald’s USA franchisees, and/or McDonald’s franchisees and their franchisor, McDonald’s USA, LLC as joint employers issued on December 19, 2014 in the following Regional offices.

Region 2 - Manhattan
Region 4 - Philadelphia
Region 7 - Detroit
Region 10 - Atlanta
Region 13 - Chicago
Region 14 – St. Louis
Subregion 17 – Kansas City
Region 15 – New Orleans
Region 18 - Minneapolis
Region 20 – San Francisco
Region 25 - Indianapolis
Region 28 - Phoenix
Region 31 – Los Angeles
Another 6 complaints involving 23 charges issued in the following Regional offices on February 13, 2015.

Region 6 – Pittsburgh
Region 13 – Chicago
Subregion 17 – Kansas City
Region 15 – New Orleans
Region 28 – Phoenix
Region 31 – Los Angeles
In the interest of conserving public and private resources and to avoid unnecessary delay, the NLRB has scheduled consolidated hearings in three Regional locations in the Northeast, Midwest, and West to address violations that require remedial relief as soon as possible. Absent settlement, the initial litigation will commence on March 30, 2015, and will involve allegations of unlawful actions committed against employees at McDonald’s restaurants in the jurisdiction of six Regional Offices.

Specifically, the hearing will begin in Region 2 - Manhattan to address allegations in the complaints of Region 2 and Region 4, then will move to Region 13 – Chicago to address allegations in the complaints of Region 13 and Region 25, and will conclude in Region 31 – Los Angeles to address allegations in the complaints of Region 20 and 31. It is anticipated that hearings involving the allegations in the complaints issued by the other seven Regional offices will be scheduled after the initial litigation before an Administrative Law Judge, if those allegations cannot be resolved through settlement.

Click here to view a list of all cases involving McDonald's: http://www.nlrb.gov/cases-decisions/organizations-interest?organization=MCDONALD%27S Clicking through on case numbers will present all available documents for each case, including any issued complaints.