Facing backlash, U.S. Muslims counter with new advertising campaign
Source: Yahoo! News / Reuters
SACRAMENTO, Calif. (Reuters) - In California’s capital city of Sacramento this month, stark black billboards loomed over highways and faded commercial strips, offering solace to the troubled: “Looking for the answers in life?” one asked. “Discover Muhammad.”
With messages that are part religious invitation to explore the Muslim faith and part public relations, the billboards anchor a national campaign to showcase Islam as a religion of love and tolerance, aimed at Muslims and non-Muslims alike.
But the campaign by the mainstream Islamic Circle of North America, which is sponsoring billboards in other cities to publicize the Muslim prophet's message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence.
“We thought a proper approach would be to actually educate the larger public about his personality, which exemplifies love and brotherhood,” said Waqas Syed, ICNA Deputy Secretary General.
Read more: http://news.yahoo.com/facing-backlash-u-muslims-counter-advertising-campaign-184113901.html
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A couple months ago, our transit agency was forced to run anti-Muslim ads on the buses (afterwhich they changed the policy to have no political ads at all).
