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alp227

(32,056 posts)
Wed Nov 11, 2015, 12:04 AM Nov 2015

Sony finally to stop making Betamax videotapes

Source: AFP

Sony Corp. says it will stop making Betamax videotapes, calling it quits after sticking with the product for four decades after it was beat in the marketplace by the more popular VHS format.

“Sony will stop the shipment of Betamax videocassettes and micro MV cassettes in March 2016,” the company said Tuesday in a Japanese-language statement.

“With this step, all of our firm’s shipments will end for recording media using the Betamax format and the micro MV cassette format,” which is also a Sony-produced video standard, it said.

Sony first launched its Betamax products in 1975 as a magnetic video format for consumers to record analog television shows. At the peak in fiscal 1984, some 50 million Betamax videocassettes were shipped, while only 400 are expected to be shipped in fiscal 2015.

Read more: http://www.japantimes.co.jp/news/2015/11/10/business/sony-finally-stop-making-betamax-videotapes/

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SheilaT

(23,156 posts)
3. I had thought they'd disappeared about thirty years ago.
Wed Nov 11, 2015, 12:12 AM
Nov 2015

How amazing that Betamax has lasted this long.

kysrsoze

(6,023 posts)
6. IIRC, they were used extensively in video production due to higher quality than VHS
Wed Nov 11, 2015, 12:46 AM
Nov 2015

I'm sure the info's out there, but I'm too lazy to look it up right now.

Tab

(11,093 posts)
7. No, they were always the choice of professionals
Wed Nov 11, 2015, 01:22 AM
Nov 2015

at least until digital finally became the standard. Much higher quality.

VHS won out because consumers valued length over quality, which was Sony's mis-bet for the consumer market, but pros ran beta for years. VHS was like a sad sister, quality-wise.

 

EL34x4

(2,003 posts)
11. Beta disappeared from the consumer market a long time ago
Wed Nov 11, 2015, 07:38 AM
Nov 2015

Professional-grade Betamax cameras, on the other hand, enjoyed a much longer life in the news industry.

Festivito

(13,452 posts)
8. People wanted long play. Sony said: No! Stupid, stupid Sony.
Wed Nov 11, 2015, 06:36 AM
Nov 2015

They could have had the whole market to themselves just offering a 6 hour low-quality picture. They could have sped VHS demise with an 8 hour practically sound only. But, no.

Stupid, stupid, stupid.

thesquanderer

(11,992 posts)
12. Even then, people preferred convenience to quality
Wed Nov 11, 2015, 08:02 AM
Nov 2015

foreshadowing things like the move from land lines to cell phones (not merely as travel phones, but as landline replacements), or choosing to listen to music as MP3s.

But Sony would never have beaten VHS in playing time... the VHS cassette was bigger and simply held more tape.

Festivito

(13,452 posts)
15. Horizontal Betamax had better density, vs. diagonally lain VHS.
Wed Nov 11, 2015, 10:46 AM
Nov 2015

A two hour tape did fine in each of them, the Beta being a little better visual quality, more TV lines, and quicker responding not having to find those diagonally lain magnetic lines. The very same 2 hour tapes could be slowed to 4 hours of play, and VHS just slowed it further to 6 hours. The quality was awful at 6 hours, but the sound was nearly perfect especially when they put it with the video making it CD quality. 20-20,000Hz in stereo. (MP3s are even better.) I recorded my radio programs with any old channel of broadcast TV. TV off. Stereo system on. Listen to 6 hours of uninterrupted sound.

That tape that held two hours for either, held even more information in Betamax. All it would have taken is for someone to say: Do it. And, Sony would have had 6 and even 8 hour play times.

People would have gone to Detroit's Highland Appliance and listened to them say that either will do 6 hours, but Betamax has better quality in each mode. SOLD!

Instead, it was marginally better quality versus much more recording time. Making it more versatile, cheaper to use. Six hours on the same expensive tape. SOLD!

Finally, with everyone buying the cheaper more versatile machines (VHS), everything from movies to porn had to distribute to the most number of machines out there.

thesquanderer

(11,992 posts)
16. I don't think Sony could have slowed it that much
Wed Nov 11, 2015, 10:59 AM
Nov 2015

From wikipedia (I know),

Beta I was able to record one hour of programming at a tape-speed rate of 1.5 inches per second (ips) – its version of standard-play mode (SP).[24] Originally, VHS recorded two hours of programming in SP at 1.31 ips, 0.656 ips for four-hour recording (LP or long play), and 0.437 ips for six-hour recording (EP or extended play).[24] Betamax's smaller-sized cassette limited the size of the reel of tape, and could not compete with VHS's two-hour capability by extending the tape length.[24] Instead, Sony had to slow the tape down to 0.787 ips (Beta II) in order to achieve two hours of recording in the same cassette size


So to go to 6 hours, Sony would have had to make the tape run even slower than it did on the VHS cassettes, it just might not have been work-able. They did eventually come out with 5-hour tapes, though (by making the tape itself thinner, I believe).

blogslut

(38,017 posts)
9. Type C > Betamax > VHS
Wed Nov 11, 2015, 07:05 AM
Nov 2015

Worked with all 3 and while Type C was primo sweet, Beta was convenient, housed securely and superior to VHS.

egold2604

(369 posts)
13. Porn was the reason VHS won the war
Wed Nov 11, 2015, 08:22 AM
Nov 2015

Having followed the tape market during the 70s and 80s, VHS won the war simply because Deep Throat, Debbie Does Dallas, Behind the Green Door and other "classics" could be put on one VHS tape vs 2 Beta tapes. I remember reading a study where the first three tapes bought along with a VHS player were the above mentioned titles.

 

EL34x4

(2,003 posts)
14. And RCA introduced a 240 minute tape that could record a football game.
Wed Nov 11, 2015, 10:08 AM
Nov 2015

It was all over for Betamax.

Plus, VHS machines were cheaper than Betamax players.

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