Sony finally to stop making Betamax videotapes
Source: AFP
Sony Corp. says it will stop making Betamax videotapes, calling it quits after sticking with the product for four decades after it was beat in the marketplace by the more popular VHS format.
Sony will stop the shipment of Betamax videocassettes and micro MV cassettes in March 2016, the company said Tuesday in a Japanese-language statement.
With this step, all of our firms shipments will end for recording media using the Betamax format and the micro MV cassette format, which is also a Sony-produced video standard, it said.
Sony first launched its Betamax products in 1975 as a magnetic video format for consumers to record analog television shows. At the peak in fiscal 1984, some 50 million Betamax videocassettes were shipped, while only 400 are expected to be shipped in fiscal 2015.
Read more: http://www.japantimes.co.jp/news/2015/11/10/business/sony-finally-stop-making-betamax-videotapes/
xocet
(3,873 posts)onehandle
(51,122 posts)Gotta tape the latest episodes of Mork and Mindy.
SheilaT
(23,156 posts)How amazing that Betamax has lasted this long.
PatrynXX
(5,668 posts)think plenty thought it was very dead
JenniferJuniper
(4,515 posts)And it's not even Wednesday yet.
kysrsoze
(6,023 posts)I'm sure the info's out there, but I'm too lazy to look it up right now.
Tab
(11,093 posts)at least until digital finally became the standard. Much higher quality.
VHS won out because consumers valued length over quality, which was Sony's mis-bet for the consumer market, but pros ran beta for years. VHS was like a sad sister, quality-wise.
EL34x4
(2,003 posts)Professional-grade Betamax cameras, on the other hand, enjoyed a much longer life in the news industry.
Festivito
(13,452 posts)They could have had the whole market to themselves just offering a 6 hour low-quality picture. They could have sped VHS demise with an 8 hour practically sound only. But, no.
Stupid, stupid, stupid.
thesquanderer
(11,992 posts)foreshadowing things like the move from land lines to cell phones (not merely as travel phones, but as landline replacements), or choosing to listen to music as MP3s.
But Sony would never have beaten VHS in playing time... the VHS cassette was bigger and simply held more tape.
Festivito
(13,452 posts)A two hour tape did fine in each of them, the Beta being a little better visual quality, more TV lines, and quicker responding not having to find those diagonally lain magnetic lines. The very same 2 hour tapes could be slowed to 4 hours of play, and VHS just slowed it further to 6 hours. The quality was awful at 6 hours, but the sound was nearly perfect especially when they put it with the video making it CD quality. 20-20,000Hz in stereo. (MP3s are even better.) I recorded my radio programs with any old channel of broadcast TV. TV off. Stereo system on. Listen to 6 hours of uninterrupted sound.
That tape that held two hours for either, held even more information in Betamax. All it would have taken is for someone to say: Do it. And, Sony would have had 6 and even 8 hour play times.
People would have gone to Detroit's Highland Appliance and listened to them say that either will do 6 hours, but Betamax has better quality in each mode. SOLD!
Instead, it was marginally better quality versus much more recording time. Making it more versatile, cheaper to use. Six hours on the same expensive tape. SOLD!
Finally, with everyone buying the cheaper more versatile machines (VHS), everything from movies to porn had to distribute to the most number of machines out there.
thesquanderer
(11,992 posts)From wikipedia (I know),
So to go to 6 hours, Sony would have had to make the tape run even slower than it did on the VHS cassettes, it just might not have been work-able. They did eventually come out with 5-hour tapes, though (by making the tape itself thinner, I believe).
blogslut
(38,017 posts)Worked with all 3 and while Type C was primo sweet, Beta was convenient, housed securely and superior to VHS.
reddread
(6,896 posts)sad to find they are pretty much toast as well.
mahatmakanejeeves
(57,613 posts)egold2604
(369 posts)Having followed the tape market during the 70s and 80s, VHS won the war simply because Deep Throat, Debbie Does Dallas, Behind the Green Door and other "classics" could be put on one VHS tape vs 2 Beta tapes. I remember reading a study where the first three tapes bought along with a VHS player were the above mentioned titles.
EL34x4
(2,003 posts)It was all over for Betamax.
Plus, VHS machines were cheaper than Betamax players.
Art_from_Ark
(27,247 posts)VHS tapes recorded 6 hours.