Donald Trumps Name Will Be Erased from 3 New York Buildings to Appeal to Renters

Source: Time

Donald Trump’s name will soon be permanently removed from three New York City apartment buildings where it has been emblazoned in giant, gold letters for more than a decade.

Equity Residential, which owns 140, 160 and 180 Trump Place in Manhattan’s Upper West Side said Tuesday that it will start pulling Trump’s name from signage in an attempt to “appeal” to renters, according to the Guardian.

“We are in the process of rebranding the buildings using their street addresses as the property names,” Equity Residential spokesman Marty McKenna told the newspaper. “The goal is to assume a more neutral building identity that will appeal to all current and future renters.”

The change comes after some of the building’s residents started an online petition to “dump the Trump name” after the real estate mogul leaped into the presidential election. The petition, which has garnered nearly 600 supporters, says residents are “embarrassed” to live in buildings that bear Trump’s name following his incendiary comments on the campaign trail about women and some minorities.

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Read more: http://time.com/4571942/trump-place-new-york-city-donald-trump/