Toys"R"Us return to be under the name Geoffrey's Toy Box

Source: Nintendo Wire

The latest update in the fall and rise of Toys“R”Us has been revealed, with the brand coming back with a new concept. Rather than work as their own large, independent stores, the company will be operating within existing stores. While none of those host locations were specified, a name that did come up was the new name for these shop within a shops: Geoffrey’s Toy Box.

The company is aiming to set these up come November, just in time for the holiday shopping season, bringing products and their dedicated toy focus back to consumers.

You can view the full press release below:

WAYNE, NJ – October 2, 2018 – Geoffrey, LLC, Toys “R” Us, Inc.’s intellectual property holding company subsidiary, announced today that it is moving forward with a plan for substantially all of its assets to be acquired by a group of investors led by Geoffrey, LLC’s existing secured lenders.

Read more: https://nintendowire.com/news/2018/10/10/toysrus-return-to-be-under-the-name-geoffreys-toy-box/

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note that this plan affects global operations excluding canada.

toys 'r' us canada continues to operate and was not part of the bankruptcy.